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"Talk to customers" is the same kind of advice as "lift weights" — it's directionally correct and also lacking sufficient detail to be useful. In the same way that you can spend hours in the gym and see no results, you can spend hours with customers and get nothing out of it.

One of my fav allegories is how "influencer" product managers are shouting about "talk to X (amount of) customers weekly!" but with no real substance beyound some pre-defined questions in their previous newsletter/post. As you can imagine, this rarely *just* works.

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