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I remember in “Super Pumped,” Eddy Cue calls up Travis, the CEO of Uber, after Apple finds they are abusing App Store rules: “You need to be in Cupertino at 9 AM tomorrow and Tim is going to sit in and decide whether Uber exists or not.”

Apple is brutal when it wants to be. The supplier NDA they have has a $50 million fine per violation and they enforce it all the way up to just bankrupting the company.

Why do we know this? It came up in bankruptcy proceedings when they bankrupted someone who talked when they absolutely should not have.

Unfortunately, this is not the same situation.

It is a great scene in the show though. Travis is scared out of his mind. Hank Azaria plays Tim Cook. Travis yells in desperation, what, you are judge and jury and executioner? Tim just shrugs and grins.

Travis yells, did Eddy know Steve? Why is he here? (Dumb move to bring up Steve in that room.) At the end Tim goes, oh, Travis, just so you know, Eddy knew Steve, and I knew him better than almost anyone. He would have understood you but wouldn’t have liked you very much.

There are so many stories. There was one where Steve was upset with Palm. Ed Colligan goes, Steve, let’s not spend money on lawyers. Response: “When you say let’s not waste money on lawyers I feel you are overlooking the difference between our respective companies.”