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1️⃣ Situation like this are reason, why my home is mostly "dumb" - building it, I avoided putting anything in the walls or hard wired. We still need "Lindy effect" for IoT/Smart home to kick-in.

2️⃣ Europe is not a single market. It is many separate markets with their differences. Think this way if you want to work in Europe. Every country has its "differences" - it can be obstacle, or it can be an advantage

28/4/25, 8:46 am0 reposts0 likes

3️⃣ Every product can be killed. There's no attachment, just spreadsheet. Plan accordingly 4️⃣ Hardware is hard. Think before entering this space. Still, executed well, it is great space.

5️⃣ Europe isn't too big to pull-out for US companies. It is matter of pain threshold and spreadsheet. Plan accordingly.

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6️⃣ Tony Fadell (founder of Nest) wrote a great book "Build" (www.amazon.com/Build-Unorth...) - I often recommend the "sell to Google" part as a great example how nothing is sure and given in such transactions.