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1/ Every JPEG already knows where it should go. EXIF: camera, ISO, aperture, focal length, shutter speed. IPTC: credit, keywords, copyright, caption, title. vmfa-rules-engine turns that metadata into automatic folder routing on WordPress. 🧵

2/ How it works: write rules with EXIF or IPTC conditions, pick a target folder. New uploads route instantly. Existing libraries can be previewed before applying. A few example rules 👇

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4/ Auto-file agency photos: IPTC Credit contains "Reuters" → /agency/reuters IPTC matching is case-insensitive partial — "Reuters" matches "Reuters Photography". One rule per agency, stacked.