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It’s been a wild 24 hours for me on BlueSky and I’m getting so many messages asking what can be learned from Brazil and applied globally on top of the below. Once again, I’m not a political expert but this is what I’ve seen as a consensus amongst specialists and voters so far 🧵

Rafa Sales Ross@rafiews.com

I’m not a political journalist, so was gladly surprised at the community I found here last night. To Americans anxious about the upcoming elections, a key thing we learned in Brazil that might help you: DO NOT engage with the far-right online. Don’t share rage bait. Amplify your people. Ignore them.

- Give a voice to young people: incentivise under-24s to get into politics, find new leaderships that can speak to the disillusioned youth that is often targeted by extremism. These elections have shown the rise of key young politicians like Érika Hilton, Rick Azevedo, Ana Elisa and Jones Manoel.

- Do not underestimate the elderly: those 70+ tend to have higher levels of abstention but still comprise a significant and often untapped voting body. Encourage people to assist the elderly to the polls, amplify car sharing & rides oops, speak directly to them about the importance of their vote.

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- Disassociate the right/conservatives from the far-right/extremism: those who have been historically right-leaning might think far-right candidates will best serve their interests but during this stark rise in fascism, it’s crucial to differentiate political divergence from totalitarianism.

- It’s not over until it’s over: research only showed Lula reaching a mathematical tie with Bolsonaro less than 48h before polls opened. A campaign must remain strong until the moment polls close. Do not lose steam. Do not let bots and clever far-right peons online demotivate you from your fight.

- The streets matter as much as online: yes, Janones’ groundbreaking Lula’s Army WhatsApp channel was key in securing the win, but it was the student movements that began less than 24h after the first round that showed the far-right the willingness of the people to fight for democracy. It ballooned.

- Focus on turning one vote: a core message of Janones’s was that each person in the group needed to find one other voter for Lula. Just one person. Engage, debate, inform—calmly. There were 10 million people in the channel when polls opened. Lula gained 10 million votes from one round to the next.