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Ever feel like digital design rules change the second you finally master them? 🌀 It’s not just you—it’s the reality of working in digital. And nowhere is that more true than accessibility. 👀

Big news: New European regulations are about to raise the bar for digital products. As of June 2025, the European Accessibility Act makes accessibility non-negotiable for websites, apps, e-commerce, and more.

If you’re working on self-service devices, banking, or transport, you’re in the spotlight. 🚨 Accessibility is no longer a ‘nice-to-have’—it’s a must.

Here’s where most people get stuck: thinking of accessibility as a last-minute checklist or a compliance hassle. But what if you made it part of your design DNA from day one?

Designing with inclusion in mind from the start elevates the entire experience—not just for users with disabilities, but for everyone. 🌍

Think of your design tokens as more than just ways to manage colours and spacing—they’re the backbone of accessibility. Want to update contrast across a multi-brand system? Set up colour contrast checks in your pipeline and you’re good to go. Automate accessibility, don’t just tick boxes!

Let your design tokens do the heavy lifting—clear naming, consistent theming, system-wide performance. You’ll meet regulations, future-proof your work, and create truly adaptive experiences.