Love what the @LAGalaxy did locally for their #WorldCup marketing ... they leaned in on community and not on the players themselves. And we are all winners for it. www.marketingbrew.com/stories/la-g...
marketingbrew.comNo LA Galaxy players competed in the World Cup. The team capitalized anyway“You can create a plan around an individual player with the hopes that that player advances really far, but if he doesn’t, then you’re kind of left with no plan,” the Galaxy’s president and COO said.
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