Richard Dedor | Marketing Executive | Book & Coffee Lover 📚☕️

Marketing is Sales. Sales is Marketing. They aren't dating. They are married with an expensive prenup. When one isn't working, the other one isn't working. << This is expensive. When both are working, the team is like a fine wine; only better with age. << This is the never-ending honeymoon.

I’m at a pumpkin fall festival and a local band is playing Country Roads. You better believe if you don’t do it right I’m gonna roll my eyes and walk away. Spoken like an OG Coloradan who owns the OG John Denver vinyl.

Credit unions are Main Street to Wall Street's quarterly earnings. It's time for CU leaders to roll up their sleeves and focus on the things that will truly impact strong, smart, strategic growth to ensure our communities remain strong, vibrant places. richarddedor.substack.com/p/a-blueprin...

Perfect end to the weekend. A walk with this view and conversation with my daughter.

Who has read Radical Candor by Kim Scott? Would love your thoughts for a piece I’m writing! #business #leadership

This is the real agent question, especially what the FI is liable or when the agent doesn’t do what you wanted. #ai #technology

In a heavy world, are you looking for a funny read? David Sedaris provides the laughs on every single page of "Me Talk Pretty One Day". What happened when we read it? Find out: versolalucebooks.beehiiv.com/p/laughing-a... #humor #Comedy #INeedABreak

Forget the script. Just let creators create: www.glossy.co/beauty/beaut... #Influencer #marketing

Where most service-driven small businesses fail? Responding to emails via their website. If you’re a small business with a website form / email, respond! This is easy business development!

Not the news I wanted today. RIP Curtis Flowers. You deserved better and are a testament to the work our country still must do to fulfill our promise. podcasts.apple.com/us/podcast/i...

You know what’s wild? People in marketing, content, and media being impossible to reach. Digital / social is supposed to make it easier!

Be alert fellow marketing leaders: Sometimes @garyvee.com isn't right. We know better than to use fake "influencers". And so does he. I worked at @vaynermedia.bsky.social, and this is the complete opposite of what we believed in. richarddedor.substack.com/p/gary-vee-i... #GaryVee #Marketing

I love the @denverbroncos.bsky.social but man they are not fun to watch this season so far.

Like books? Maybe sign up for my free book community. No spam. Just fun reviews, columns, and podcasts. Working on some holiday giveaways! versolalucebooks.beehiiv.com/subscribe

So excited to launch this project! Please give a listen to this first episode. These two men stumbled into these photos and have opened up the world to new stories about love. Listen below 👇

Love what the @LAGalaxy did locally for their #WorldCup marketing ... they leaned in on community and not on the players themselves. And we are all winners for it. www.marketingbrew.com/stories/la-g...

Love this concept from @OpenAI but as someone who has worked with brands big and small, I have low confidence brands could support this and have it be meaningful. #AI #Marketing digiday.com/marketing/op...

When your bank emails you to take advantage of a product feature … that you already take advantage of … that tells you all you need to know about their technology status. #financialtechnology #banking #data

This report from PwC starts to get in on the impact of #AI on Financial Services. Story: www.pwc.com/us/en/indust... tl;dr: AI's impact will be on automation of repetitive routine work to unlock the human capacity to improve member / customer financial outcomes.

When I own my bookstore, I’ll be channeling my inner Meg Ryan and knowing all the books in my store. Was just shopping with Kennedy and they had to use a computer to help me.

A #personalfinance add-on for Claude could be big. The challenge here is places like @monarchmoney.bsky.social have a good grip on management; but no one has really take ahold of insight; just yet. www.testingcatalog.com/anthropic-pr...

Love this community engagement campaign from Tucson Federal Credit Union! This is what being an engaged community bank looks like! www.tucsonfcu.com/rock-the-old... #creditunion #community #marketing

Need you need on a Friday night: @planetmoney.bsky.social discusses @dominos-pizza.bsky.social Pizza tracker! Listen: podcasts.apple.com/us/podcast/p...

AI ---> Brand Engagement? Are you ready? digiday.com/marketing/op...

When I worked in media, we pitched and sold what was called, "Native Advertising" strategies. I love seeing many of my newsletters today doing the same thing with sponsored content to relevant audiences. When done right, these strategies build brand and feed TOFU awareness.

Kasia Leyden, CMO of Acorns, summed up how I view branding: "Fear converts faster. Hope compounds longer." #branding #marketing Full Story: www.marketingbrew.com/stories/acor...

Sephora continues to explore creativity and the shopping experience: www.retaildive.com/news/sephora... #eCommerice #tiktok

100 days until Christmas!

In his new memoir, “The Perilous Fight,” the former N.F.L. star recounts the backlash he faced from the league. www.newyorker.com/culture/the-...

What do you remember about #911? #September11

Had a beautiful (and humid) hike this morning in SoCal after the rains from the hurricane.

For me, it was The Outsiders. You?

Love that orgs are finally figuring out what #contentmarketing is in 2026. The Chicago Cubs created "Nine Innings to Love": variety.com/2026/digital... #Marketing #Brilliant

While CDs are lighter than vinyl, I’m sticking with our lovely collection of OGs and fun finds.

Book Review: Song of Achilles. Tl:dr: you’re be mad, you’ll feel your adrenaline rise, and you’ll cry. ⭐️⭐️⭐️⭐️⭐️ Link: versolalucebooks.beehiiv.com/p/goddess-an... #book #bookreview #read #greekmythologyart

It’s one thing to gate-keep research papers (white papers). It’s a whole other level of stupid to gate-keep your case studies. Like, I’m just wanting to see validation, man!

September 2 is my annual reminder to take care of your mental health, men. You matter. 💛 I’ll never forget you, 66.

Love this innovative use of technology for MSUFCU to engage their community with #AI. #CreditUnion www.cutoday.info/site/THE-fea...

Facebook is still a thing? ;) I say in jest; but I scroll Facebook and it's all my HS/College friends. Instagram is where the younger generations are going.

Speed is the new scale.

I've long been a believer in brands creating stories about their culture, and impact. Not sales. Stories. Marketing Brew is asking the same questions as more and more brands move to Substack. Give it a listen: podcasts.apple.com/us/podcast/s...

I grew up listening to the Dolly Parton Christmas album; and years ago I found an OG vinyl. You better believe it is in our collection and what I'm spinning tonight. Thank you Dolly.

It’s still summer here in SoCal, so no PSL for me just yet. But looking forward to fall lattes and then my fav: EggNog Latte! 🍁🍂

What is causing the college-graduate job market... There are multiple reasons when you look at the data. Great story from @npr.org - www.npr.org/2026/08/18/n...

Mark Carney says Canada is now ‘at war’ with US over trade ft.trib.al/PViWHCo

I have started to get marketing emails about fall! 🍂🍁

Hoping for some El Niño this season in SoCal! laist.com/news/climate...

This is one of the movies that I re-watch often. I first saw it in my college journalism class and it has stuck with me.