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this is purely my own gut feeling and i’d love actual devs input, but i get the sense that on top of everything else collapsing, one of the big struggles in games is that the Normal Iterative Sequel, reasonably scoped and made on a quick schedule, seems to sell like six copies now

marketing is, more than it ever was, the entire industry right now. if you can't get people to find your thing it basically doesn't even exist

social media's efficacy has also basically fallen off outside of (only sometimes!) tiktok. this means you have to be in a showcase (meaning it needs to feel like Big News) or be talked up by a youtube vid or a stream if your game cost any money to make or the money has just been lit on fire

yeah seems downstream from the dominance of algorithms and just the total collapse of a "games media" or "gamer" identity as instead the audience seperates to algorithmically assigned boxes for existing genres or simply brands. i dunno what to do with no mass audience for generalist curation