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Yup, that was always a consideration (and something I'd been talking about and thinking about beforehand). When we spoke, the podcast industry was really looking for a video alternative to YouTube that would let them manage their own Dynamic Ad Insertion (which is why we got so excited about HLS).

We should have another @jamsessions.fm soon! I admittedly was a bit off that day after having to jump off a client call that went long and then immediately into the stream. It would be fun to jam on some stuff I am exploring right now, which consists of: Launch Weeks, distribution/syndication, etc.