the value can be quantitative (e.g. oss is your top of funnel, and you can measure oss users converting to paying customers) or qualitative (e.g. we have mindshare, and when people think x/y/z, they think of <my company> first).
both are valuable.
The ending for hashi was far better than I expected it to be somewhere along the way there.
A way worse example imho is docker, where everyone thinks of "docker" when they talk about containers but no path in sight to making big money without being acquired imho
I expected better from Hashi after working there in the early days. Armon and Mitchell are amazing guys. I was very impressed with Dave McJannet but I guess I was wrong about him.