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I'm not totally sure they can't create terms for theaters. They wouldn't be able to enforce them with lawsuits, but they could certainly refuse to sell them movies in the future, and if you break premiere dates other studios would likely follow.

I don't actually think that is necessarily a bad thing either. Being able to do a roughly simultaneous release despite the more difficult distribution for theater-quality copies is a perfectly reasonable thing to ask for cooperation in.

"A24, Spooky Pictures, and other involved companies would be able to distribute the film to theaters, stream it online, etc. However: They would not be permitted to distribute the film with DRM or other effective technological measures that would prevent it from being copied." Very interesting!

Creative Commons means nobody has to agree to anything, which is fine. Everyone on the wiki accepted that years ago. The issue is if A24 tries to break CC-BY-SA.

The funny thing about this is that I could totally imagine this being commercial successful. But the restrictions would be too much for most studios because they would have no control over what happens to the IP afterwards.