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An interesting article on what some of the biggest media executives predict what the TV market will look like in three years. These insiders weighed in on government regulation, sports ratings and dominant streaming services. www.cnbc.com/2026/08/17/t...

cnbc.comWhat will TV look like in three years? Media insiders share their predictionsCNBC asked media insiders what they think the TV market — from pay TV subscribers to sports ratings — will look like in three years.

What stood out most to us is, “People want live events, they want live news, and they particularly want live sports. They want things that AI is not going to be able to replicate. Live sports remains one of the last true mass reach experiences in our culture...

...In a fragmented world, sports still create communal moments. Families watch them together, friends text each other in real time, and as we’re seeing, entire cities change moods based on outcomes. So, I suspect premium sports remain incredibly valuable, perhaps even more than today.”

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