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bsky should really emphasize the best part of atproto: the PDS. investors should fund startups selling PDSs, both as a cloud service and a physical self host device. make it clear to users that the biggest benefit of atproto isn’t “one account for all platforms”, it’s “choice in sharing data online”

PDS alone is not that useful though. The benefits just aren't worth the hassle.

Without a PDS you have no data and practically no identity. It is the authentication system for everything you do across the Atmosphere.