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Big Tech used to make glib promises about sustainability and moving towards a greener future. But today, Google is using more energy than ever—they added one New Zealand's worth of energy consumption between this year and last.

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SoftBank (a Japanese tech firm) is building a 9.2 gigawatt gas power plant - enough energy to power the entire country of Nigeria. Why the sudden burst of energy use? You guessed it: AI 🫠

@alixdunn.com sat down with @ketanjoshi.co, an independent climate writer who tracks the climate impact of data centers and AI. Ketan breaks down how Big Tech’s bet on AI is single-handedly keeping the fossil fuel industry alive—while killing our dreams of a sustainable energy grid. Listen here:

themaybe.orgThe Climate Cost of AI Prophecies: How Data Centers Fuel Big Fossil w/ Ketan JoshiKetan Joshi explains how we got from facilities that drew the power of a suburb to facilities that consume as much electricity as Nigeria’s entire power grid.

I think more people should measure energy consumption in New Zealands. It should be our new energy use metric. The real question is, how many Hobbits make up a Hobbiton and how many Hobbitons in a New Zealand?

Google should built its AI data center where they can add solar wind or hydro energy on site and built battery farms. And deliver excess energy to the local community free of charge. Other magnificent 7 also.