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I don't understand why people embrace this. Santa is fine, you don't need a Christmas Expanded Universe.

I didn't know much about elf on the shelf but it genuinely sounds like so much fun, parents move the elf around each night leading to Christmas, making him do pranks that the kids discover, they're not allowed to touch the elf or "it'll lose its magic," i wish I had gotten to enjoy it 😅

I don't think it's good to normalize surveillance for your kids. Santa is magical and knows if you've been good or bad is fun. Santa has an agent in your house watching you who reports back on your every action is bad for individual children and also society as a whole.