"LLMs can help non-programmers with no technical background get a foothold in doing something that used to require a LOT of technical knowledge to get started in, putting them in a better position to learn the technical stuff over time by providing a less steep learning curve" feels uncontroversial?
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Businesses (or at least large ones) do not get to buy token plans. They have to pay per-token rates. LLM tokens are priced in $/MTok. That is, dollars per million tokens. How text becomes tokens are and how big they are varies, but apparently they are approximately four characters on average.
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This is where people generally say "AHA! But some newer tokenizers turn the same text into more tokens! And models tend to EMIT more tokens! So it's not actually cheaper!" The former two statements are true: token price alone does not quantify the price difference between using two different models.