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2025 was the first year where I worked full-time as a social media manager in the game industry. Learned a loot this year, here are some key lessons 👇

Probably my highlight was my work for @smks-studios.bsky.social ! - replying to comments with videos is a great way to make the community feel seen! - absurdist hooks can stop the scroll ("this is how our bird used to die") - establish content pillars but leave room for exploration

With all that success not everything was rosy tho. I'm working for 6side Studio too, and there views are still not good, despite a great prototype. - if early in dev, don't overpromise in videos - be transparent - always keep the game vibe and expectations of players in mind

So yea, learned a lot, hope it's useful to devs or SMM! 2026 I'm looking forward to: - further growing @smks-studios.bsky.social - getting 6side to a solid baseline with what I learned - upload at least 1x a month on my Minecraft channel, strengthen and build my community through that regularity