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2025 was the first year where I worked full-time as a social media manager in the game industry. Learned a loot this year, here are some key lessons 👇

Probably my highlight was my work for @smks-studios.bsky.social ! - replying to comments with videos is a great way to make the community feel seen! - absurdist hooks can stop the scroll ("this is how our bird used to die") - establish content pillars but leave room for exploration

Barely had time for my Minecraft channel, but had my biggest viral hits across Reddit, Pinterest and Youtube this year. - break with expectations to stick out - 2026 image carousels will be on all shortform-video platforms (including Youtube) - recycling content across platforms can multiply reach

With all that success not everything was rosy tho. I'm working for 6side Studio too, and there views are still not good, despite a great prototype. - if early in dev, don't overpromise in videos - be transparent - always keep the game vibe and expectations of players in mind