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A thread, because things are feeling rough at present. 🧵👇 I'm not quite sure where to go or what to do. I'm watching my peers slowly burn out, go quiet, quit the industry, or struggle on hoping it'll get better in time. Even if the storm is weathered, what comes out the other side?

Many conferences are coming to their end, seeing lower attendance, and are dominated by AI talks. Of those that are surviving, many are cutting budgets or catering to smaller, focussed audiences. Most publications are seeing declining readership, and many are turning to AI for their content.

This is a clear result of education by humans being in a struggling place, with people turning to generative AI for quick solutions (and notably not to comprehensively learn). Speaking to many folks with courses, their sales have plummeted – dropped completely to nil in a disturbing number of cases.

It is gutting to feel I'd see greater success if I didn't care who I worked for, gave up on my morals, and embraced the latest harmful fad. Grifting has long been a thing, but at present it seems there aren't any consequences beyond one's own conscience and that it is the optimal way to make a buck.