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As plant-based alternatives increasingly outperform animal products in all relevant domains, the question for food companies is no longer whether they can sell them. It is whether continuing to produce animal products still makes sense when superior alternatives exist — and will only get better.

veganhorizon.substack.comVegan Burgers Just Beat Beef in Germany’s Most Respected Consumer TestThe “vegan is expensive and tastes bad” argument has had a rough time lately

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