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As plant-based alternatives increasingly outperform animal products in all relevant domains, the question for food companies is no longer whether they can sell them. It is whether continuing to produce animal products still makes sense when superior alternatives exist — and will only get better.

Great. So what's the plan for ramping up production to meet the equivalent of demand for meat? From a quick Google, it would be something like 200 pounds of "meat" per person per year in the US.

Cool. So what are the inputs to make, let's say, a ton of meat alternative? How much land? Seed? Water? What processing does it require, and how big is that footprint?

I've seen people spouting the "good for the environment" statistics for years, but I haven't seen anybody present a practical plan for getting from here to there. Just wondering if you have.

The plan is already in action: It obviously won’t happen overnight, but the more people eat plant-based, the more plant-based production capacity is being built up. It‘s actually not as complicated as you make it out to be.