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I think (hope, maybe) we will start to see authenticity valued at a premium as we move into the era of AI-generated everything. Mass media will embrace this completely, but outside some exceptions I don't think most people consider advertising a proper creative outlet.

Our media, stories and music have told our stories since before history. Even fully sentient AI could not replicate the process of encoding human experiences into art.

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The techniques of the media aside, that is what is behind really moving works: the authentic process of the creator's experiences filtered through their craft and into an expression of themselves.