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I'd think it's just marketing that exploits subject matter ignorance? People assume that the claim of suitability implied in calling it a "solar road" reflects competence at being solar and a road. A near-literal confidence trick. (Surely something to say about the epistemic crisis here....)

Obviously impractical innovations always get lots of uncritical media attention. Just the way it is - a law of nature. Does this law have a name already? If not, I propose "The Straddling Bus Law." /s

Yes, but Prime Agricultural Land(TM) wasn’t covered in those hideous solar panels! Shame it didn’t work out, let’s go back to our usual talking point, Build Solar Panels on Parking Lots, Not Farms!