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Orange juice was once a symbol of health. But over the past 20 years, orange juice has plummeted in popularity. At the same time, climate-change-fueled weather events and a bacterial disease have decimated orange groves in Florida and around the world.

wapo.stWhat the fall of Florida’s oranges tells us about the futureOrange juice was once a national obsession. Climate change, disease and the beverage’s high sugar content are turning consumers away.

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A marketing obsession, that is. And it flagshipped the success of the “American” model of commodification and bio-engineering for efficiencies in storage, distribution, and in dietary science.