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A painter covers only half a frame, matching color, light and brushwork to the scene behind it, and from the right angle the real landscape and the painting blur into one

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i don't see this as a gimmick, just a creative and whimisical way to blend together the outside world and a work of art, to integrate life and movement into a static canvas. But yeah, one of the beauties of art is that we can all view, feel it, live it differently.

It's a Gimmick. Whether it's an effective gimmick or not is up to the viewer. I'm genuinely happy you get something meaningful from it. I did not. But that's the nature of art, I guess. : )