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According to the Wikipedia page (en.wikipedia.org/wiki/Bill_El...) there was a contest in which you could win a trip to the Daytona 500 - I suspect the jacket may be a consolation prize for that, especially since it's made in USA which is quite rare. but the entry form is blurry and I can't confirm!
Better image of that form, where you can see that it does talk about a jacket as one of the consolation prizes:
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