AdTech Project

Our project team recently presented some work-in-progress at our Platforms, Advertising, and Power event, captured by a live illustrator. Check out the visual summary here, and special thanks to Illustrated Live for capturing our talks!

Then, koraycaliskan.bsky.social‬ and @addiemcgowan.bsky.social gave a double paper on Google's superplatform as a demarketised supply chain, exploring the complexities of "adtech spaghetti" in "Prodexchange: Digital-Industrial Economisation in Google Search Supply Chain."

Our project team recently presented some work-in-progress at our Platforms, Advertising, and Power event, captured by a live illustrator. Check out the visual summary here, and special thanks to Illustrated Live for capturing our talks!

Please join us on Saturday, 21st June for our one-day hybrid academic/knowledge exchange meeting exploring issues of platform power, material politics, and advertising as a 'lens' for opening up platforms for empirical research. Note the date has been moved from Friday, 20th: tinyurl.com/jn39r22j

Speakers include keynotes from @silvertje.bsky.social (Anne Helmond, Utrecht University) and @fvandervlist.bsky.social ‬(Fernando van der Vlist, University of Amsterdam), @allartmarkets.bsky.social (Liz McFall, University of Edinburgh), and Brian O’Kelley (co-founder of AppNexus and Scope3).

Please join us on Saturday, 21st June for our one-day hybrid academic/knowledge exchange meeting exploring issues of platform power, material politics, and advertising as a 'lens' for opening up platforms for empirical research. Note the date has been moved from Friday, 20th: tinyurl.com/jn39r22j

We look forward to the conversation today, coming up at 2PM BST/9AM EST. Join us.

Huge thanks to @platformsnsociety.bsky.social for publishing our most recent project output. It argues that we need to reimagine Google Search as a supply chain, not a search engine. Check it out, open access, here: journals.sagepub.com/doi/10.1177/...

Prodexchange moves us into a digital industrial economization approach to understanding Google Search. We hope it is helpful for academics, adtech pros, and regulators alike when considering how competition disappears within Google's supply chain, not at its storefront.

Huge thanks to @platformsnsociety.bsky.social for publishing our most recent project output. It argues that we need to reimagine Google Search as a supply chain, not a search engine. Check it out, open access, here: journals.sagepub.com/doi/10.1177/...