B.C. Dodge

"We served 10,000 meals" tells donors what you did, not what you changed. A practical, jargon-free guide to nonprofit impact measurement: bcdodge.me/nonprofit-impact-measurement-guide

Ramadan 2027 starts around Feb 8. The nonprofits that raise the most will have a plan before the crescent is sighted. A 5-phase Ramadan fundraising game plan, starting now: bcdodge.me/ramadan-fundraising-guide-muslim-nonprofits

How many Scaramuccis was that?

In 2016 I went live for 24 hours straight on Giving Tuesday. Midnight to midnight, no naps, live calls to field offices on three continents. What I'd steal for your campaign this Dec 1: bcdodge.me/giving-tuesday-campaign-ideas-24-hour-livestream

Most people don't check where a charity's money goes until something goes wrong. Maybe the better habit is asking how an organization treats its volunteers and staff.

Everyone's talking about a marketing strategy change for 2026, but most teams are just swapping tactics without rethinking who they're talking to. Before you chase the next algorithm, ask whether your audience still finds you useful. SEO matters, but relevance matters more.

Update on teaching my AI assistant to use a browser: Reading: ✅ Clicking: ✅ Pressing Enter: ✅ Typing in a post box: ✅ It posted this one itself. I just approved the clicks.

Can your nonprofit talk about voting? Yes. The 501(c)(3) rule bans campaigning, not civic engagement. New post: what's allowed, where comms teams trip up (the share button!), and a 5-question check before Nov 3. bcdodge.me/501c3-election-rules-nonprofits-voting

Hey @jackob1.bsky.social, if you want an answer on your Superman question from the end of this week's Iconograph (or if you want to do an episode on Superman) might I suggest @azalben.bsky.social

Have you ever gotten a Google autocomplete suggestion and thought, "If humans became extinct, that would be completely understandable"?

Hey @milesofgray.bsky.social I got a story for next weeks show - www.bbc.com/sport/footba...

Your best marketing promo isn't the one with the biggest budget—it's the one your customers actually remember. What makes people talk about your brand?

I might be the American with the outside opinion on this… but if the USMNT advances tonight, do not feel good about it and do not be proud. It will be with a dirty asterisk. #WorldCup

Cabo Verde has no reason to feel bad! They played an amazing game, and I am sad to see them leave. Now let's have Salah school Messi. #WorldCup2026

Is there a world where #realityTV watchers and #writers intersect? I am going to need a #management book based on Captain Sandy from #BelowDeck

#WorldCup thought: every match is two cultures shaking hands for 90 minutes. That's the whole point. That's always been the whole point. Enjoy the #football, everybody.

I am sorry @milesofgray.bsky.social! You still got the Championship cup. I hope you enjoy your trip!

Hot take: AI isn't going to replace you. But someone using AI effectively? They absolutely will. The difference isn't the tech - it's the human who knows how to wield it strategically. New blog: buff.ly/CDctW31 #AI #DigitalMarketing #Strategy

Every business hits that wall where their marketing stops working. These 5 warning signs will help you see it coming ⚠️ bcdodge.me/when-to-chan...

The gap between strategy and execution kills more campaigns than bad budgets. Here's how to actually bridge that gap 🤝 bcdodge.me/strategy-com...

Vegas businesses are learning that flashy doesn't always convert. Why local companies are completely rethinking digital strategy 🎰 bcdodge.me/social-media...

Data-driven marketing isn't just a buzzword anymore. Learn to measure campaign effectiveness with metrics that actually drive decisions 🔍 bcdodge.me/how-to-measu...

Am I the only one who, over the last few months, has seen headlines and started doing this?

Stop tracking vanity metrics. Here's how to measure what actually matters for your marketing campaigns 📈 bcdodge.me/how-to-measu...

Your marketing strategy hitting a wall? Here are 5 clear signs it's time to change course (before your competitors get ahead) 🎯 bcdodge.me/when-to-chan...

The marketing landscape is shifting faster than ever. If your ROI is declining despite more investment, these warning signs might help you pivot before it's too late 📊 bcdodge.me/why-your-mar...

🛑 "We've always done it this way" = death of marketing teams. Your team isn't resisting change because they're stubborn: bcdodge.me/why-your-mar... #ChangeManagement #Leadership

🚨 2026 reality: Your audience has the attention span of a goldfish. If your marketing communication isn't crystal clear? You've already lost. bcdodge.me/why-communic... #MarketingCommunication

💬 Your marketing tech stack is impressive. Your targeting is on point. But if your communication sucks? None of it matters. bcdodge.me/why-communic... #DigitalMarketing

🎯 Stop changing your marketing strategy every time you panic. Framework for getting the timing right: bcdodge.me/when-to-chan... #Marketing #Strategy

📊 Your marketing strategy isn't broken just because last month's numbers dipped. Here's how to know when it's actually time for a change: bcdodge.me/why-your-mar... #MarketingStrategy #Business

I'm a US military veteran and full-stack marketer - meaning I spend lots of time online. At no point in my 50 years did I think I'd watch civilians I took an oath to protect be killed over and over again on social media

🎯 Stop changing your marketing strategy every time you see a dip in metrics. Most businesses panic at the first sign of trouble, but here's the thing: successful marketing requires patience, data, and strategic thinking. New blog post breaks down 👇 buff.ly/qPmOY6E #DataDriven #BusinessGrowth

For better or worse, I am always interested in growing my LinkedIn. But if you send me an invite & the first thing I see is sales/seller or any variation that - there is a zero percent chance I am approving that connection. I have 27 unread SMS, what makes you think I want a cold DM about your SAS?

I hate making political posts… but because Denmark won't sell us Greenland (which... why?), we're now going to pay MORE for European goods through tariffs? That's like keying your own car because the dealership won't sell you their showroom plant. 🤦‍♂️

Just listened to a podcast that made a solid argument for removing a PAC... but if you extrapolate their logic, I think I'm a conspiracy theorist now. Plot twist: Maybe the real conspiracy was the critical thinking we developed along the way 🤔 #PodcastLife #CriticalThinking #WaitWhatJustHappened

Just finished @safiyanoble.bsky.social 's 'Algorithms of Oppression' - completely changed how I think about search. Built a small ethical search engine (NotHere) inspired by her work. Very much a learning exercise. Would love her thoughts: bcdodge.me/algorithms-o... Thank you for the framework! 🙏

I read Safiya Noble's "Algorithms of Oppression" and got mad enough to build something better. NotHere is a search engine that uses ethics as its filtering algorithm. Exploitation? Not here. Racism? Not here. Predatory lending? Not here. Built it in 2 months for less than $60 buff.ly/dmRaVeF

The real magic of nonprofits isn't in their mission statements—it's in the quiet moments when someone realizes they're not alone. Every small donation, every volunteer hour, every shared story creates ripples we'll never fully see. That's the kind of impact that changes everyt...

A CEO said he doesn't need more Python programmers. He needs people with strong language skills and an unquenchable thirst for learning. That's not a job title. That's a disposition. That's what a full-stack marketer actually is. New post: buff.ly/UK4A6PR

The best charities don't just ask "how can we help?" - they ask "how can we help you help yourselves?" True impact comes from empowering communities to build their own solutions, not creating dependency on outside aid.

Vegas taught me that good marketing is like a great casino - it's not about the flashy lights, it's about understanding what makes people stay. Stop chasing algorithms and start chasing genuine connections. The house always wins when you play their game, but authentic brands w...

The best digital marketing isn't about shouting louder—it's about listening better. When brands actually respond to comments, answer DMs, and treat social media like a conversation instead of a billboard, magic happens. Your audience can tell the difference.

The best marketing strategies aren't the ones that worked last year - they're the ones that solve tomorrow's problems. Sometimes the biggest risk is sticking with what's "safe" when your customers are already moving on.

🦋 Bluesky • Personal @washThe same people who think mixing bleach and ammonia makes a "super cleaner" are now teaching TikTok how to strip laundry. What could go wrong? At least when my grandmother ruined clothes, she didn't have 2 million followers watching.

The best internet marketing feels like a conversation, not a sales pitch. When brands forget they're talking to humans and start optimizing for algorithms instead, that's when engagement dies. Your audience can smell authenticity from miles away—and they can smell BS even furt...

Wild how we went from "don't feed the trolls" to "here's your government salary for troll feeding." Meanwhile the rest of us are debugging CSS at 2am for free pizza.

Looking at the massive This is the real UX test - if I can't block someone with one click, your platform doesn't actually care about user safety. It's that simple.

@zakiscorner.bsky.social I would also add that, thanks to you and a drought of new shows, I started watching Pluribus. My wife called me weird and left the room… and about 40 minutes in, I thought, "I have seen this plot somewhere before 🤔" then I remembered.

@zakiscorner.bsky.social just listened to this week's episode, and I wanted to share your review of The Chair Company is on point. You said the quiet thing out loud, and you are not wrong 🤣