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This December 11+12 the beer and beverage-alcohol industry will come together in Marina del Rey, CA to collaborate, make connections, and forge lasting relationships. Check out our amazing speaker lineup & learn more: www.brewbound.com/events/brewb...

Vermont’s first brewpub will close after 38 years. The industry roundup also covers Boston Beer’s pricing pressure, Rupee Beer’s 125-store Kroger rollout, new sales leaders and more than 50 Imperial Beverage hires.

Reyes Beverage Group will distribute Bacardi USA’s spirits portfolio across 10 states and Washington, D.C. beginning Jan. 1, 2027. Ten of the markets came through RBG’s RNDC territory acquisition. See where the portfolio is headed.

Fiddlehead Brewing Company is hiring a Field Sales Rep- New Hampshire. The company is seeking a dynamic, hardworking and enthusiastic sales rep. View the full job listing on Brewbound.

The slashers are in the beer aisle. New Belgium, Boston Beer and Tilray Brands are using horror-themed packaging, promotions and partnerships to pursue Halloween sales and visibility. See the campaigns and the category data behind the push.

Patriots fans lined up hours early as Athletic Brewing brought Drake Maye to Market Basket’s newest MB Spirits store. Go inside the local activation and see how it fits the NA brewer’s continued retail momentum.

C-store retailers forecast 4% beer sales growth in 2026, but craft and hard seltzer are still expected to decline. Their 2027 shelf plans favor spirits-based RTDs, creating a split outlook for major suppliers.

🍷 Far Niente Wine Estates has launched a 2026 Corporate Gifting Collection with a Gifting Concierge service, offering curated Napa and Russian River wines, custom packaging/etching, multi-recipient shipping and private virtual or estate tastings for businesses.

Vibes Beverages is launching a November-long Black Friday/Cyber Monday promo for its 3-SKU functional NA lineup, with weekly deal drops and a major TikTok Shop push tied to creator and affiliate content. 🛒📱

Burma Brewing is expanding kratom, kava, kanna and THC beverage production, adding emulsion tech for accurate dosing and quick onset, ecommerce fulfillment and a rotary line slated for Q1 2027. 🧪🥤

Most alcohol-alternative buyers also drink alcohol, and nearly half have no goal to cut back. New survey data explores why consumers choose the category and what keeps them from drinking more.

Inflation is changing where consumers buy beer and how much they purchase. Circle K is broadening its pack-size mix and pairing fuel savings with in-store promotions. See how the convenience retailer is sharpening its value pitch.

FMB dollar sales fell 4.7% year over year in Circana’s latest weekly scans. Yet six FMB or malt-based hard seltzer brands among the top 50 beer brand families posted growth. See which brands bucked the category trend.

Donna’s Pickle Beer will pitch its dill-forward lager on ABC’s Shark Tank Wednesday, Oct. 28, at 10 p.m. ET/PT. The 4.4% ABV brand says it is in 2,100+ accounts across 19 states and 95 retail chains. 🥒📺 #beer

Mighty Squirrel Brewing Co. is hiring a Brewer (Second Shift) in Waltham, MA. View the full listing and apply on Brewbound Jobs.

RNDC’s Chapter 11 liquidation is advancing after a creditor settlement and court approval of sales in Alaska, Kentucky and Michigan. Here’s where $47 million in employee deferred compensation funds will go.

Promobile Marketing added Yerba Madre, ARIH, Momofuku and other clients, and expanded its executive and account teams with four hires and four promotions as demand grows for in-person CPG brand activations. 🍵🤝 #CPG #Marketing

Boston Beer says “doing nothing is not an option” for Truly after its latest marketing push failed to lift sales. Its plans come as Sun Cruiser grows and Twisted Tea faces continued pressure. Read the full outlook.

DelaWeAre, Delaware’s statewide craft beer collaboration, returns this fall with 2026’s “Year of the Lager.” Participating breweries will release their takes on the style in cans and on draft statewide starting the first week of November. 🍺

Mark Anthony Brands is taking RefreshAde nationwide in January, focusing on open markets and on-premise accounts. Its strategy also includes trimming underperforming products to make room for priority brands. Read how it plans to compete in hard sports drinks.

🏎️🥃 Volcan de mi Tierra is heading to the 2026 Mexico City Grand Prix as Formula 1’s Official Tequila, with cocktails and tastings planned for Gordon Ramsay at F1 La Terraza and the F1 Paddock Club. #F1 #Tequila

Root Shoot Malting says its malt was used in 4 medal-winning beers at the 2026 GABF Awards, including Dostal Alley’s Craft Malt Beer gold winner Jacob Mack Mild Ale. 🍺🏅 Colorado breweries Los Dos Potrillos, Bent Barley and Old 121 also medaled with Root Shoot malt.

🏅 The 2026 GABF Awards drew 132 entries in the specialty Craft Malt Beer category, with Dostal Alley’s Jacob Mack Mild Ale taking gold. Free State earned silver and Hop Dogma bronze, highlighting farmer-maltster-brewer ties. #GABF #CraftBeer

🏆 Craftwell Cocktails’ Guava Crush won Best Ready to Drink, Best of Class and Double Gold at the 2026 Sunset International Spirits Competition. Mango Lemon Smash and Pineapple Margarita also earned Gold medals, with all three scoring 94 points.

Commonhouse Aleworks is hiring a Sales Manager for a hands-on craft beer sales role growing on-premise accounts across Charleston, SC and the Lowcountry. View the full job listing on Brewbound.

A proposed brewery tax credit and a Supreme Court home-distilling case lead a busy beer news roundup that also includes Chandler Street Breweries’ shutdown, an Atwater taproom closure and 66 layoffs at Vermont Information Processing.

Rockaway Brewing Company is hiring a Full-Time Sales Representative — NYC. Visit Brewbound to view the full job listing and apply.

Higher ABVs meet fall flavors in the latest RTD cocktail launches. From pumpkin spice and a chocolate martini to new whiskey, vodka and mezcal combinations, see what’s landing on shelves ahead of the holidays.

Reaching consumers is easier than ever, but meaningful connection is harder. Leaders from Constellation Brands, Good Boy Vodka and Owl’s Brew discuss authentic partnerships, platform-specific content, consumption occasions and AI in marketing.

Boston Beer is charting different paths for Rally Dog, Lytt Electric Coolers and Sinless Vodka Cocktails in 2027. Jim Koch detailed how the three innovation brands fit the company’s strategy.

Baxter Brewing CO is hiring a Packaging Lead in Lewiston, ME. Previous manufacturing, packaging and supervisory experience is required. View the full listing on Brewbound Jobs.

Boston Beer lowered its FY26 volume outlook after Q3 shipments fell 4.9% and depletions declined 5%. See which brands drove the losses and what helped improve gross margin.

VDKLYTE is entering a crowded hard sports drink race. Mac Beverage Brands’ zero-sugar vodka + ade will roll out with Southern Glazer’s in 12 states through Q1 2027, as a looming federal ban threatens much of Mac’s hemp beverage portfolio.

Patco Brands’ Big Sipz has launched Blast Off Blue, a 16% ABV wine-based RTD, in convenience stores nationwide after sending the new blue raspberry flavor to the stratosphere with Filmed in Space. 🚀🍹

AoFrio launched Ask iQ, an AI feature for its iQ SaaS platform that lets beverage companies query connected cooler fleets in plain language for insights on maintenance, asset protection, sales performance and sustainability. 🤖❄️

Reuben's Brews is seeking an experienced, detail-oriented Head Brewer to lead day-to-day brewing operations in Seattle, WA. View the full job listing on Brewbound Jobs.

Lake Hour is expanding its tequila RTD lineup with a new Passionfruit Tangerine Tequila Seltzer and its first Tequila Seltzer Variety Pack, while launching The Dock Club subscription program for DTC orders. 🍊🍹

🏀 BERO, the Tom Holland-founded non-alcoholic beer brand, signed a 3-year deal to become the Miami Heat’s NA beer partner at Kaseya Center, adding in-arena sales, sampling and activations as the category gains ground.

Baxter Brewing CO LLC is hiring a Facilities and Maintenance Technician. Candidates should have 5+ years of proven maintenance or related experience and a high school diploma or GED. View the job on Brewbound.

NOCA plans a brighter, more unified look for Too Turnt Tea and Weekend Water in early 2027. The company also revealed new sales milestones and Weekend Water portfolio plans.

Hard cider and non-alcoholic beer sustained year-over-year growth into fall as most other beer segments contracted, according to NIQ off-premise data. See which manufacturers and brands led dollar growth.

What happens when energy drinks borrow from beer? Nutrabolt® SVP Emily Hoyle explains C4’s limited-edition All Hopped Up. The Brewbound team also gets into Constellation Brands, Spiked Ade and more industry news. Listen to the episode on the Brewbound site.

The top beer vendors entered Q4 with mixed momentum. Mark Anthony Brands, Diageo Beer Company, Happy Dad and CANarchy accelerated year-over-year growth, while others slowed or posted worsening declines. Dig into the latest Circana-tracked results.

Maui Brewing Co. is hiring an Experienced Packaging Operator in Kihei, HI. Visit Brewbound Jobs to view the full listing and apply.

New shelves, taps and state markets: Crazy Mountain, Crowns & Hops, Ska Brewing and Rupee Beer are widening their distribution footprints in different ways. Get the full rundown.

Award-winning Portland brewery Grand Fir Brewing plans to open the Outpost, a second location near Happy Valley/Damascus, Oregon, this fall. The 7-acre site will feature a 13,000 sq. ft. beer garden, taproom, heated solarium, live music, games and BBQ. 🍺🌲

Stone Brewing’s co-founders named their planned Escondido restaurant. Also: Suarez Family Brewery is scaling back, Arlington Brewing broke ground on its first taproom and Shiner’s holiday lineup is hitting shelves.

Craft beer is facing another year of mid-single-digit declines. Boston Beer leaders discussed how RTDs, innovation and craft credentials could help the category connect with younger drinkers.

Herb Light launched “Cheers Against Prohibition,” a campaign urging consumers to send lawmakers a round of its low-dose THC beverages in support of the Beverage Regulatory Parity Act, ahead of a Dec. 11 deadline for a potential federal ban. 🍻🌿

The proposed FTC settlement with Southern Glazer’s creates monitoring and compensation rules for certain price gaps. Antitrust experts say narrow thresholds, built-in defenses and a six-year term may limit the fix. Read the full analysis.

Creature Comforts Brewing Company is hiring a Spirit Sales Manager in Atlanta, GA. View the job on Brewbound to learn more about driving spirits sales and distribution growth through strategic partnerships and market expansion.