Carl Hendy

Carl Hendy

@carlhendy.com

founder: audits.com

253 followers190 following213 posts

Carl Hendy
@carlhendy.com

Hat-trick of official Google responses on SEO and GEO. July 2025: Gary Illyes, Analyst on the Google Search team. September 2025: Danny Sullivan (former Google Search Liaison). December 2025: John Mueller, Google Search Relations.

Carl Hendy reposted

Kelvin Newman
@kelvinnewman.bsky.social

⏰ It’s that time again… Your friendly neighbourhood Kelvin here, once again shilling to convince you to sign up for the #brightonSEO & #HeroConf ballot. forms.gle/HMnSVmmWy4fm...

forms.glebrightonSEO & Hero Conf UK: Spring 2026 Free Ticket BallotWant a free ticket to brightonSEO and Hero Conf UK in April 2026? Then you're in the right place. brightonSEO and Hero Conf are the world’s biggest get-togethers for search marketing and PPC pros. In ...
Carl Hendy
@carlhendy.com

Feels refreshing to see creativity in ecommerce that’s actually built for conversion. And not a single mention of AI. Website: In Common With

Carl Hendy reposted

Mark Williams-Cook
@markwilliamscook.com

We're hiring for a Digital PR specialist at @withcandour.co.uk. It's hybrid, you'll get a profit share in the agency, private health care, a ton of benefits, as well as *gasps* being treated like an adult 😄 withcandour.co.uk/about/news/d...

withcandour.co.ukDigital PR Specialist job at Candour (Hybrid/Remote, UK)We’re seeking a confident digital PR professional who has experience creating and pitching campaigns for clients across a range of different sectors.
Carl Hendy
@carlhendy.com

There’s been a lot of false claims about the Spy Dogs website and schools emailing parents. The site wasn’t hacked, and neither was Penguin - the domain simply expired and was re-registered. Here’s what actually happened:

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Carl Hendy
@carlhendy.com

It does, however, highlight the need for better safeguarding and longer-term contingency planning for domain names within your brand’s portfolio. Hopefully, the lawyers at Puffin / Penguin Random House UK can reacquire the domain name or have the current registrant take action.

Carl Hendy
@carlhendy.com

There’s been a lot of false claims about the Spy Dogs website and schools emailing parents. The site wasn’t hacked, and neither was Penguin - the domain simply expired and was re-registered. Here’s what actually happened:

View full thread
Carl Hendy
@carlhendy.com

🔞 In September 2025, it was re-registered under a new registrar (Spaceship, Inc. / Namecheap, Inc) and pointed to new name servers linked to known adult content networks.

Carl Hendy
@carlhendy.com

Anywhere from 50,000 to 100,000+ domain names are deleted or dropped each day, and around 10% are re-registered by “drop-catchers”; essentially bots that target valuable domains based on a range of metrics. I suspect there was no direct malicious attempt here.

Carl Hendy
@carlhendy.com

There’s been a lot of false claims about the Spy Dogs website and schools emailing parents. The site wasn’t hacked, and neither was Penguin - the domain simply expired and was re-registered. Here’s what actually happened:

Carl Hendy
@carlhendy.com

🕵‍♂️ The original Spy Dogs website was active until late 2022. 🫴 After expiring, it was picked up in January 2023 by a drop-catcher (a service that automatically registers expired domains).

Carl Hendy
@carlhendy.com

🅿️ Throughout 2023 and 2024, it was parked, meaning it didn’t host a real site, just placeholder or ad pages (as confirmed by Wayback Machine snapshots). 💤 By early 2025, the domain showed “renewal required,” suggesting the holder didn’t renew it.

Carl Hendy
@carlhendy.com

My first public “vibe-coded” idea-to-product: storeratings.co Building this was fun but definitely tested my patience. A combination of Vercel, GitHub, and Cursor, I got there in the end. I am not a developer or designer, go easy.

Carl Hendy reposted

Aleyda Solis
@aleyda.bsky.social

Easily Compare any site Google Store Ratings for Free with a new tool by @carlhendy.com 👇 Benchmark your store rating against competitors: * Top Quality Store * Shipping (quality) * Returns (quality) * Competitive pricing * Website quality * Rating * Reviews * More! Check it out: storeratings(.)co

Carl Hendy reposted

Aleyda Solis
@aleyda.bsky.social

👀 Perplexity’s 59 Ranking Patterns and Secret Browser Architecture Revealed by Metehan Yesilyurt 👏 Including Factors like New Post Performance, Topic Classification, Time Decay, Semantic Relevance, User Engagement, and more. Check it out: metehan.ai/blog/perplex...

Carl Hendy
@carlhendy.com

BigCommerce announced their new parent company name yesterday: commerce·com, reportedly acquired for $2.2m. In 2021, domain broker Evergreen listed ecommerce·com for $35m. It’s unclear if it was purchased or leased in 2024, possibly under the ‘Perfect Checkout’ brand.

Carl Hendy
@carlhendy.com

Google has just released its June/July 2025 Core algorithm update. Fluctuations in visibility, clicks and impressions may not be a result of this update but rather the ongoing turbulence caused by Google AI Mode, LLMs and changes in the search‐results presentation.