Chris Hornak

Who else says you're good? Google weighs that. So do your buyers. The Authority Check scores your site out of 100, on its own or next to up to three competitors. Free: chrishornak.com/authority-check

Your product page might be arguing with itself. "Ships today" up top. "Out of stock" further down. Both were true the day someone typed them. Shoppers can't tell which is right, so they doubt everything. chrishornak.com/blog/product-page-audit

90 out of 100 feels good. In school it's an A. On a website, 90 means something is still broken and you've gotten used to it. I build to 100.

You don't need to be a developer to build software anymore. You need to know what you want. I put my whole setup for building with AI on one free page. Two tracks: all free, or the tools I'd pick. chrishornak.com/learn/vibe-coding

We built a tool that grades a website the way a buyer does. Then we ran our own homepage through it. 73. The fixes it found got us to 95. Your turn. Free, no sign-up, results in about a minute. swiftgrowth.marketing/audit

Google your business name. Right now. Read page one like a stranger would. Is your site at the top? Are your hours right? Is a three-year-old review the first thing they see? For a lot of people, that page is your real homepage.

Most businesses run ads before they can say who they're for. It feels like progress. It's just spending. Positioning. Then the message. Then the website. Then content. Then ads. Same effort in the wrong order, and nothing compounds.

A website can look great to people and still be invisible to Google and AI. The Findability Check reads your site the way they do, then shows you what to fix. Free: chrishornak.com/audit

That banner with the sale price baked into the picture? It's a tax. Every price change is a design job. On a phone the words shrink to a squint. Screen readers only hear the alt text. Put the words on the page, not in the picture. chrishornak.com/blog/text-in-images

Your buyers decide before they ever call you. They search your name. They see your link shared. They open your site. They check who else vouches for you. By the time your phone rings, the hard part is done. Or it never rings.

I'm not a software company. I built three free website tools with AI anyway. Can Google and AI find you? Do people like what they see when your link gets shared? How do you stack up against rivals? One tool for each question. Found, seen, chosen. chrishornak.com/tools

ChatGPT-attributed traffic fell sharply in several analytics datasets this month, and analysts tie the drop to ChatGPT links that open without tracking tags. via @mattgsouthern.bsky.social #ChatGPT

Your contact form might be the quietest problem on your website. It looks fine. The button works. The message goes nowhere. Nobody calls to say "I tried to reach you." They just call someone else. Fix for today: send yourself a message through your own form. Did it land?

Stuck on what to put on your website? You already know. It's the questions customers ask you on the phone. "Do you work weekends?" "What does it cost, roughly?" Every one is something a stranger searched for and didn't find on your site. Write down the last five. That's your next five pages.

This could be a good compromise to reduce zero-click search.

SEO has always been great because there are so many ways to be successful. Now there might be even more.

When you share your website on Bluesky, LinkedIn, or even by text, a picture and title pop up. That card is your first impression. Ever checked it? Lots of sites show no picture at all. Others show a random one. Nobody tells you. They just scroll. Check yours: chrishornak.com/og-image-checker