Claes Holtzmann

Claes Holtzmann

@claeshs.bsky.social

I've been working with journalism, business models, tech, and data since 2015. Here to find and share knowledge about that. Data- and analysis editor @ jfm.dk

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ICYMI: I made an advent calendar on how to leverage user data. The thread is stupendously long, so here's an index that lets you jump right to the parts that interest you: 1 Beware of Goodhart's Law 2 Look for Patterns 3 Identify the user’s needs 4 Never take data personally 🧵

Claes Holtzmann@claeshs.bsky.social

Okay, let's go: Day 1 of my advent calendar Always remember that user data is about real human beings and not just numbers in a spreadsheet. Why? Just ask Charles Goodhart, who expressed the core idea behind Goodhart's Law: "When a measure becomes a target, it ceases to be a good measure."

The employees see it too. “While USA Today Co. CEO Mike Reed championed this partnership as a way to drive revenue, we believe it threatens to undermine trust in our news outlets and raises serious questions about the data security of our readers”

niemanlab.org“An inherent conflict of interest”: 800 USA Today Co. employees want the company to end its new Palantir partnershipMore than 800 USA Today Co. employees are calling on the company to dissolve its recently announced partnership with Palantir, according to a joint statement from 31 unionized newsrooms published Mond...

Sad but true (in the US) "Our so-called free press can no longer do what it used to do. That's because it presumes an audience that agrees, at minimum, on factual reality as most of us see it. And that audience, a national citizenry that shares the same basic set of facts, no longer exists."

craigunger.substack.comNothing Moves the NeedleNot that long ago, the press could root out corruption, topple presidents, and end wars. Now, even the biggest scoops have little impact. Here's how and why the media lost its mojo.
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DeepSeek reacts with the launch of V4 Flash 0731. "[It's] one Intelligence Index point behind GPT-5.6 Luna (max, 51). Even after OpenAI's 80% price cut on GPT-5.6 Luna today, DeepSeek V4 Flash 0731's Cost per Task on DeepSeek's first-party API comes in at ~60% lower than GPT-5.6 Luna (max)."

artificialanalysis.aiDeepSeek V4 Flash 0731 scores 50 on the Artificial Analysis Intelligence Index, 10 points above previous DeepSeek V4 FlashDeepSeek releases DeepSeek V4 Flash 0731

Seems like this turned out to be true. No reason to go for models that fail the Tiananmen Square test anymore. bsky.app/profile/clae...

Claes Holtzmann@claeshs.bsky.social

Halving inference costs is a rather big deal. "OpenAI applied the new optimizations to ChatGPT, specifically for visitors who don't have an account. The number of Nvidia GPUs needed to serve those users dropped to just a few hundred"

The models fail The Tiananmen Square test and don't deliver 'the substantive freedom to understand how an AI system produces its outputs'. "If a student asks about history and receives a refusal - or worse, a confident answer with key events missing - educators must be able to determine why."

"Some researchers, including a team at Google DeepMind, have argued that artificial general intelligence (if possible at all) could come not from a single super-smart model but from a kind of agent hive mind, where the capabilities of the whole add up to more than the sum of its parts."

It baffles me how many platform shifts some publishers have to go through before they accept that reach and page views won't turn into a sustainable business model. Reach, a year into its pivot: 40,000 subs. "really we've just launched paywalls - there's a huge amount of stuff that we need to do."

amediaoperator.comReach’s Google Traffic Referrals Fell 55%; Paid Subscriptions on Track for TargetReach said its Google traffic in H1 of 2026 was down 55%, feeding into a 40% decline in the overall size of its on-platform audience.

Danish external examiners are warning about AI in this summer's theses at Copenhagen Business School. One who graded seven law theses: "In two of three theses, it was clear AI had been used to such a degree that the students could not account for large parts of what they submitted."

berlingske.dkCensorer på CBS advarer om indflydelse fra kunstig intelligensFlere censorer har efter sommerens eksamener på CBS advaret mod de studerendes brug af kunstig intelligens.

Counterpoint: Frontier labs are best positioned to dominate non-frontier markets. "I highly doubt that Chinese models are cheaper to serve on a marginal cost basis, they just seem cheaper because Anthropic and OpenAI are so supply constrained that they are charging far more than they would ..."

stratechery.comWho’s Afraid of Chinese Models?Everyone is worried about Chinese models, but the frontier labs will be fine; we need to enable open U.S. alternatives.

Frontier models are abundant, compute is not. "Moonshot, the AI startup behind the Kimi K3 model, has temporarily stopped selling new subscriptions. Over the past 48 hours, "demand has pushed close to the limits of our current capacity," the company announced"

the-decoder.comMoonshot pauses new Kimi K3 subscriptions after GPU demand maxes out in 48 hoursMoonshot has temporarily stopped selling new subscriptions for its Kimi K3 model as demand nearly maxed out its GPU capacity within 48 hours. The company plans to split its subscription model to spread computing power more evenly.

The EU's transparency rules face their first stress test: the people who wrote them. "Parliament has not been immune to AI slop and misleading AI-generated content ... MEPs must lead by example as the AI Act's transparency rules become applicable."

politico.euThe European Parliament’s answer to its AI worries: More AIThe institution is opening its doors to models from OpenAI, Meta, Anthropic and Mistral as it tries to bring lawmakers’ growing use of the technology under control.

Capitalize on growth opportunities and make sure you're able to weather challenges in multiple pillars. "Be flexible and informed enough to move with the tide, shifting product and audience strategies to stay relevant in a rapidly changing regulatory, cultural, and technological environment"

Schibsted: skip the fancy metered registration wall-solutions and just ask for money. "If you create a lot of friction to logging in, you may as well have at least a trial period subscription, and you achieve the same thing" - Schibsted's Gustaf Eriksson

pressgazette.co.ukFirst-party data mastery: Tips for publishers from Norway's Schibsted MediaFirst-party data tips for publishers from Norway's Schibsted which has some 1.25 million paying online readers.

Claims like this used to get me in trouble with the micropayments mob "micropayments are hardly the silver bullet to put out the funding crisis of struggling news media... industry actors are probably better off spending their limited resources on solidifying the value proposition of subscriptions"

Aske Kammer@askekammer.dk

🚨 Publication alert 🚨 Q: Do young audiences prefer micropayments or subscriptions when paying for online journalism? A (on the basis of 2,720 survey responses): "subscription is consistently favoured over micropayments across all content types".

Increasingly expensive frontier models... something's gotta give. "every path to foundation models having market dominance, strategic leverage, value capture, winner-takes-all effects, or anything else other than becoming commodity infrastructure, requires something to change."

ben-evans.comWays to think about token pricing — Benedict EvansAI is in a supply crunch today, but what happens when we come out of it? How and where will supply, demand, price, capacity and capex get back into equilibrium? Today, model labs can name their price, but why won’t they end up as low-margin commodity infrastructure?

Many failed strategies have a "Netflix for ___" slide in their past. "While consumers might be willing to pay a monthly fee to Netflix to stream thousands of TV shows and movies, most gamers don't take the same approach, preferring to stick with a handful of favorite games they play on repeat."

Cecilia D'Anastasio@cecianasta.bsky.social

New: Behind Xbox's big reset was a failed Game Pass strategy. Xbox spent nearly $80b in deals for content that it hoped would grow the subscription service. Instead, Game Pass lost subscribers. Deep dive: www.bloomberg.com/news/article...

This was always a key skill. Now it's one of the few things left. "the study points to the ability to come up with “original ideas” as an increasingly vital skill for journalists as AI-generated text, audio, and video floods our information ecosystems."

niemanlab.orgA new study looks at the skills journalists are losing (and gaining) because of AI toolsLast year, MIT's Media Lab came out with a buzzy study on a phenomenon that’s been coined “cognitive debt.” In short, the researchers found that when ChatGPT users offloaded essay writing tasks to the...

Donations are an underrated news model. LAist ran the numbers on buy-vs-donate: "These weren't donations made out of goodwill. They were transactions. And the people most willing to transact were exactly the non-members we'd been trying to reach."

niemanlab.orgWe asked our readers to buy, not donate. Here’s what it taught us about the new math of news.We needed to test a question public media rarely asks out loud: if we offered these readers something to buy, rather than something to support, would they?

Agree. When season 2 hits, I'm either losing interest because the storytelling is so simple and/or repetitive, or because I'm struggling to follow the plot, having forgotten half of what happened in season 1.

A little human nature appreciation thread. Yesterday evening we got stranded in a parking lot in Tuscany - a flat tire, three impatient kids, my arm in a cast. What was supposed to be a night out enjoying the Tuscan cuisine and culture was fast turning dire.

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Then two local Italians stopped. They did not know us, but they stayed for more than an hour: called around for a taxi, then rang hotel after hotel, walked us there on foot, and carried our bags. At 0:45 we finally had a roof over our heads.

Two strangers spent their evening on a family they had never met, and waved off any thanks. No app, no service, no payment made that happen - just two people who chose to help. Grazie mille, if you see this. You really helped us out. 🙏♥️ And that kind of unselfish kindness is very life-affirming.

A little human nature appreciation thread. Yesterday evening we got stranded in a parking lot in Tuscany - a flat tire, three impatient kids, my arm in a cast. What was supposed to be a night out enjoying the Tuscan cuisine and culture was fast turning dire.

A tow truck quickly came for the car, and the driver promised a cab would come. It never did. I called roadside assistance a dozen times and tried every taxi company I could find. Nothing - it just kept getting darker and colder, and our phones were running low on battery.