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ICYMI: I made an advent calendar on how to leverage user data. The thread is stupendously long, so here's an index that lets you jump right to the parts that interest you: 1 Beware of Goodhart's Law 2 Look for Patterns 3 Identify the user’s needs 4 Never take data personally 🧵
Okay, let's go: Day 1 of my advent calendar Always remember that user data is about real human beings and not just numbers in a spreadsheet. Why? Just ask Charles Goodhart, who expressed the core idea behind Goodhart's Law: "When a measure becomes a target, it ceases to be a good measure."