diginomica

It's super-busy on the ground in Las Vegas at Oracle AI World and SuiteWorld. You'll find the latest stories at the top of the home page this week (assuming our team makes it through the queue!)

We're on the ground in Amsterdam for @aaif.io AGNTCon + MCPCon and keynotes have already started. There is a livestream running if you can't attend in person but want to tune in: www.youtube.com/live/LbsBVem...

Rumours of SaaS's death have been greatly exaggerated - and @jon.diginomica.com has the receipts. Plus tokenomics, prompt injection woes, and a whiff for the "you don't really own anything" pile. Fresh enterprise hits & misses this week: bit.ly/3UQe1p3

. @diginomica.com network research on CIOs response to the EU AI act was worth bearing down on..... and yeah, Meta is back in the whiffs for the zillionth time :)

With AI reshaping how businesses operate, the smartest leaders are already rethinking how they work. In conversation with @diginomica.com's, Jon Reed, our Chief Evangelist, Raju Vegesna shares how he uses a dozen personal AI agents to reclaim time for human connections. More here 👉 zoho.to/Ep1WP

Check out today’s 3 part report on AI’s energy crisis

How Delphi Group is using its COVID experience to predict future epidemics via the cloud
 bit.ly/4wopc6k

AI search models are heavily favoring beauty brands with established authority, according to new data from Foundation. What does this mean for the future of beauty marketing? Stuart Lauchlan breaks down the report and examines L'Oreal’s AI roadmap 👇 bit.ly/4wmyMGj

From their user research team, to managers, designers and analysts, Bloom & Wild is making great use of data in understanding the customer journey. Lottie Linter, Head of Product Analytics takes us through their strategy, as Stuart Lauchlan explains: bit.ly/4ydXhYf

Diagnosed late, doubted often, and asked to mask their way through. Cath Everett shares the experiences of neurodivergent women in tech on the day-to-day behind the corporate inclusion comms. bit.ly/43z4i7R

Two-thirds of people use AI. Fewer than half trust it. The undo button gave a generation of users permission to try. AI needs the same - explainable, reviewable, correctable. @workday.com 's Laila Almounaier on earning AI trust, not just deploying it - bit.ly/49ZaERE

Intelligence is becoming a commodity. Every enterprise can access frontier models. So what's the actual differentiator? Rudy Kuhn at Celonis has the answer. Worth a read if you've been wondering why so many enterprise AI pilots stall before production: bit.ly/4xpDPam

Hear from Google Cloud's Maureen Costello about why building relationships with your team is always worth the time, even when your time is scarce. By Madeline Bennett - bit.ly/4xwIMOC

Where does Analyst Relations get stuck? In legacy events. @jon.diginomica.com pinged the sharpest enterprise analysts — Liz Miller, Josh Greenbaum, Tim Crawford — on what makes an analyst event land or flop. Featuring diginomica's own independent research. bit.ly/4er8wmT

There's a gap that observability and audit logs can't close on their own. @alyx.diginomica.com on how open source workflow project Dapr's 1.18 release offers new capabilities that give security teams tamper-evident proof of what AI agents and distributed workflows actually did: bit.ly/4vnltpg

An early adopter of Agentforce, travel company Engine has been experimenting with the technology across both customer and employee experience for some time. Ian Thomas shares a recent keynote discussion from TDX in San Francisco highlighting its success. bit.ly/4xwLNP2

Paula Goldman has been Chief Ethical and Humane Use Officer at Salesforce since before gen AI blasted ethical concerns into mainstream attention. Stuart Lauchlan caught up with her recently to discuss the challenges she's had to navigate more recently: bit.ly/4fLM8qR

One bad Apple, says the DMA. Apple rebuilt Siri from scratch. It sounds impressive. Europeans aren't getting it — because the EU said no to every proposal Apple made to comply with the DMA. Stuart Lauchlan on who will actually lose - bit.ly/3S3kb3V #EURegulation #AI

Analysis from @brianssommer.bsky.social on Hyland's vertical AI agent push – and why their regulated industry focus might be their biggest competitive edge. diginomica.com/getting-know...

At London Tech Week, Prince William launched a Salesforce-backed data lab to prevent homelessness across the UK. Madeline Bennett has the story: bit.ly/4eEpShi

@jon.diginomica.com’s hits and misses: can AI fix what ails Marketers and turn them into Makers? Bain & Co have a wake-up call on the ROI of AI. Event season rolls on with our coverage from Salesforce, Snowflake, Cisco, OutSystems, and whiffs stinkier than a Hitchcockian red herring: bit.ly/4edwguP

At #SalesforceConnections we heard why Distributed Marketing is proving a good investment for Financial Services firm Edwards Jones, one of the largest financial advisory networks in North America. Stuart Lauchlan explains: bit.ly/4eaHXCe

At Hyatt Hotels, CEO Mark Hoplamazian believes talent becomes even more powerful when paired with the right technology. Stuart Lauchlan on the positive impact of humans and AI working in tandem at the multinational hospitality company: bit.ly/4vEack4

Here's Stuart Lauchlan with news from this week that didn't quite make the cut for full analysis, but still deserves an airing. We bring you a Veeva vs Salesforce update, GAP touches on tech, and Donald Trump has advice on the futility of buying tech: bit.ly/4e7qx9M

Plans to axe nearly a quarter of the workforce by 2028 were already known. But Dutch banking giant ABN AMRO's CEO wishes the bank was going further and faster with the AI rollout. Get Stuart Lauchlan’s take: bit.ly/4uhy0Jo

Think you have more time to prepare for genAI and agentic AI because you manage physical buildings and assets rather than office workflows? Think again. But help is at hand. Katy Ring spoke with Aron England at Accruent to hear how it’s helping customers be prepare for the agentic era bit.ly/4e6ebyu

How closely should product developers work with teams that look after implementation, service, support and customer success? Where does the role of FDEs fit in the product lifecycle? Phil Wainewright spoke to Cathie Hall, IFS Chief Product & Customer Officer about its unified approach bit.ly/4xglJru

#EpicorInsights2026 was another "ERP at a crossroads" show, says @jon.diginomica.com. The agentic ERP keynote was the forward bet, but - he wondered - where do customers land? Here's his show review, informed by his sit downs with customers TASi Measurement and Tilton: bit.ly/4uewvM3

Once empty office space is being snapped up in London, in a way that no-one would have dreamt of five years ago when COVID drove abandonment of the workplace. Stuart Lauchlan investigates how the capital city's business real estate is benefiting from the AI boom: bit.ly/4uLZRSS

Enterprise AI is still stuck at experimentation – but when @alyx.diginomica.com caught up with Valiantys Chief AI Officer Nathan Chantrenne they discussed the firm's partnership with enterprise AI platform Glean, vanity KPIs, and why most enterprise AI pilots never escape the lab: bit.ly/4dWlHMo

In this final instalment, Salesforce's Vala Afshar, Henry King, and Dr David Bray take a look at AI and the new value equation, The 7Rs of the Hands Ready phase, and a model that describes the journey a little more accurately: bit.ly/4ugKroL

At #SalesforceConnections 2026 Day One @jon.diginomica.com’s standout session was: commerce brands, it's time to up your GEO game. More on this and his take on whether "Marketing Makers" can utilize AI agents to create at scale: bit.ly/4uPK9WW

For a quarter of a century, not much has happened by way of seismic change in Marketing. But now here come the agents... Stuart Lauchlan analyzes the keynote at this year's #SalesforceConnect: bit.ly/4e25Trn

Axing managers to save costs and replacing them with AI may seem like a good short-term solution. But long-term implications could be serious - as Gartner predicts that by the end of 2026, one in five employers will have used AI to eradicate more than half of their middle manager tier bit.ly/4dUv13w

AI valuation debates are missing something. Value doesn't live inside the silos — it lives in crossing between them. George Lawton on boundary problems, Biosphere-2, and why NVIDIA might outlast the LLM mania - take a look: bit.ly/4vfgeau

@jon.diginomica.com rethinking his AI views is rarer than a frictionless enterprise — but here we are. This week: agentic friction, MCP built to ship not govern, and CEO avatars (no, we're not sure why either). Whiffs included. bit.ly/4uenCCj

Pets at Home's Head of AI Transformation Simon Ellis has a clear philosophy: use AI to elevate colleagues, not replace them - so they can focus on what matters most: the pets (including good dogs, all of them) and the people who love them. George Lawton has the story - bit.ly/43akqfK

Salesforce acquires Contentful. Data (Informatica) + AI agents (Agentforce) + Content (Contentful) = Headless 360 complete. Stuart has the details on Agentforce finally getting the dynamic content layer it needed - bit.ly/4fEuPYL

Atlassian’s 2026 State of Teams report is out, after surveying 12,000 knowledge workers and 170 Fortune 1000 executives. Dr. Molly Sands details how AI adoption is increasing speed at an individual level but creating a fragmentation problem at team level: bit.ly/4wUosXj

Agentic AI – an infinite regress of cost/benefit challenges? With research suggesting that many enterprises are, in effect, letting AI agents make management decisions, @thechrismiddleton.bsky.social asks if this is wise, when the senior responsible owner is still you: bit.ly/3Rz5m8V

What I’d say to me back then – @jentic.bsky.social ’s Dorothy Creaven on the power of warm intros, interview prep, and having some fun. Madeline Bennett hears of lessons learned from Google’s European technical recruiter and Rent The Runway’s first international employee: bit.ly/4uUSqsZ

AI and the new value equation: Cost reduction from AI is only part of the story, argue Salesforce's Vala Afshar, Henry King, and Dr David Bray: bit.ly/4dDiilo

At #AlteryxInspire, they gave journalists laptops, opened the product, and allowed time to investigate and answer a data challenge. Alyx MacQueen's session and interview with the CPO offered important takeaways about what enterprise data leaders should be looking for, and rarely get: bit.ly/4nDoFdj

MIT's Media Lab's emerging research shows that AI led efficiencies produce merely short-term gains at the expense of long-term sanity. @zoho.com 's Raju Vegesna on how artificial intelligence is impacting human brains: bit.ly/4dm7mtD #AI #FutureOfWork

What I’d say to me back then: Clari + Salesloft’s Laurie Ehrbar sat down with Madeline Bennett to reflect on life lessons and what she thinks is key to getting more women in tech: bit.ly/3PNGIko #WomenInTech

Legacy supply chain tools won't survive the next tariff shock. With the US-China deal expiring in November, automotive companies are racing to modernize. BlueYonder's Salim Shaikh on why multi-tier visibility and network platforms are now baseline: bit.ly/3PrAgiW #ERP #supplychainmanagement

After Anthropic's decision to withhold its Mythos model from the public, Derek du Preez explains why Everpure's CTO Patrick Smith says the implications for how enterprises approach patching, resilience, and recovery is increasingly front of mind for enterprises: bit.ly/4tOyUwx

ICON 2026 - Knauf's 80% touchless order management goal - and the Blue Yonder foundation being built to reach it. Dr Martin Brown outlined the company's digital supply chain transformation during the keynote. Derek du Preez spoke with him afterwards :bit.ly/4dAWc30

The UK Government finally responded to the AI and copyright report. Here's why @thechrismiddleton.bsky.social suggests we shouldn't hold our breath for any positive action: bit.ly/4tGL9eK

Yesterday, UiPath has announced that it's opening up its orchestration layer to any coding agent. @alyx.diginomica.com talks us through what this could mean, why Claude Code and Codex go first, and why the real argument is about which layer of the stack is actually worth owning: bit.ly/4uOaioR