Eamon Lynch (@eamonlynch.bsky.social)

Eamon Lynch

@eamonlynch.bsky.social

Golf Channel host, Golfweek columnist.

2.6K followers 100 following160 posts

@eamonlynch.bsky.social

golfweek.usatoday.com/story/sports...

golfweek.usatoday.comAs LIV Golf circles the drain, Brian Rolapp must choose between hardball and moneyball | OpinionAs LIV Golf circles the drain, PGA Tour CEO Brian Rolapp must choose between hardball and moneyball.

Eamon Lynch

@eamonlynch.bsky.social

golfweek.usatoday.com/story/sports...

golfweek.usatoday.comIn the next 10 days, LIV’s free agents will realize how little freedom and agency they really have | OpinionA well-placed insider insists that only one member of the PGA Tour’s board still wants LIV defectors burned at the stake. More importantly, no board members are openly advocating for their return.

Eamon Lynch

@eamonlynch.bsky.social

22 Sept

golfweek.usatoday.com/story/sports...

golfweek.usatoday.comThe worst-case scenario for the Presidents Cup is an International team upset | OpinionThe matches at Medinah Country Club should remind Brian Rolapp that the remodeling needs to go beyond the weekly stroke play product.

Eamon Lynch

@eamonlynch.bsky.social

18 Sept

golfweek.usatoday.com/story/sports...

golfweek.usatoday.comPGA Tour gets tougher for everyone, even Tiger Woods and Rory McIlroy. Just not yet | OpinionEven the apparent winners in golf’s civil war will find aspects of the new structure unappealing. Rory McIlroy, for one.

Eamon Lynch

@eamonlynch.bsky.social

12 Sept

golfweek.usatoday.com/story/sports...

golfweek.usatoday.comFinally, after four years and $5.5 billion, LIV Golf isn’t only morally bankrupt | OpinionThere’s likely to be more poetry than justice in the poetic justice of LIV Golf facing financial insolvency that complements its moral bankruptcy.

Eamon Lynch

@eamonlynch.bsky.social

25 Aug

golfweek.usatoday.com/story/sports...

golfweek.usatoday.comBrian Rolapp sent messages to Jay Monahan and LIV players, and made very clear who won and who lost | OpinionRolapp sent some signals today that were, if not exactly pointed, at least unmistakable in their intended recipients.

Eamon Lynch

@eamonlynch.bsky.social

22 Aug

golfweek.usatoday.com/story/sports...

golfweek.usatoday.comIn defense of LIV Golf's Sergio Garcia — well, kind of | OpinionReports link Sergio Garcia's Masters tantrum to LIV Golf's funding loss, but experts point to larger global shifts.

Eamon Lynch

@eamonlynch.bsky.social

17 Aug

golfweek.usatoday.com/story/sports...

golfweek.usatoday.comJon Rahm has three choices. But he won’t totally love any of them | OpinionRahm thought he could take the bag and return as a hero.

Eamon Lynch

@eamonlynch.bsky.social

7 Aug

golfweek.usatoday.com/story/sports...

golfweek.usatoday.comLIV Golf claims it has a lifeline, but mere cash won’t be enough to survive | OpinionThe best case scenario for those who stay, based on a report in the Financial Times, is the Saudis paying them pennies on the dollars they’re owed in return for a liability release, then taking equity...

Eamon Lynch

@eamonlynch.bsky.social

1 Aug

golfweek.usatoday.com/story/sports...

golfweek.usatoday.comLIV Golf is on life support. Does it matter if the plug is pulled now the Saudis have gone? | OpinionThe PGA Tour is securing new sponsors while LIV Golf battles rumors of bankruptcy and a need for new funding.

Eamon Lynch

@eamonlynch.bsky.social

25 July

golfweek.usatoday.com/story/sports...

golfweek.usatoday.comLynch: When LIV’s cash ran out, the Asian Tour followed. They won’t be the last to fleeThe Asian Tour stuck around until LIV Golf's cash spigot dried up, then it moved on before the lawyers move in. Others will follow.

Eamon Lynch

@eamonlynch.bsky.social

18 July

golfweek.usatoday.com/story/sports...

golfweek.usatoday.comLynch: Bryson DeChambeau’s tantrum at The Open didn’t damage his reputation. It solidified itBryson DeChambeau's actions and attitude at The Open suggest a man who’d prefer to remain in a manufactured reality entirely of his own design.

Eamon Lynch

@eamonlynch.bsky.social

16 July

golfweek.usatoday.com/story/sports...

golfweek.usatoday.comBryson DeChambeau owes media nothing, but the Open isn’t YouTube on his terms onlyThere’s a Truman’s World quality to Bryson DeChambeau’s professional life, a wholly curated existence in which he is both willing performer and unwitting prisoner.

Eamon Lynch

@eamonlynch.bsky.social

3 July

golfweek.usatoday.com/story/sports...

golfweek.usatoday.comPGA Tour's radical changes can only shock players who ignored the warning shots four years agoPGA Tour CEO Brian Rolapp has suggested that priorities will soon tilt more toward current performance and future potential than past glories.

Eamon Lynch

@eamonlynch.bsky.social

20 June

golfweek.usatoday.com/story/sports...

golfweek.usatoday.comMisconduct is like obscenity — you know it when you see it. Right? In golf, it’s not that simpleThe question is part philosophical, part procedural, and a hot topic at the 126th U.S. Open after Joaquin Niemann was hit with a two-stroke penalty.

Eamon Lynch

@eamonlynch.bsky.social

17 June

golfweek.usatoday.com/story/sports...

golfweek.usatoday.comBullied over the golf ball, governing bodies seem afraid to actually governThere are competing and complex concerns on either side of the game’s longest-running squabble.

Eamon Lynch

@eamonlynch.bsky.social

15 June

golfweek.usatoday.com/story/sports...

golfweek.usatoday.comPhil Mickelson isn’t at Shinnecock, but like every other U.S. Open here he’s front of mindEach of the three Opens in which he competed here represented different chapters in his story.

Eamon Lynch reposted

Mike Clayton

@mikeclaytongolf.bsky.social

12 June

Eamon Lynch@eamonlynch.bsky.social

golfweek.usatoday.com/story/sports...

golfweek.usatoday.comLIV Golf's likely loss Down Under could prove ultimate death knellLIV was outmaneuvered by Christian Hardy, a little-known executive who was ushered into the light when quoted in the press release about the Australian deal.

Eamon Lynch

@eamonlynch.bsky.social

11 June

golfweek.usatoday.com/story/sports...

Eamon Lynch

@eamonlynch.bsky.social

30 May

golfweek.usatoday.com/story/sports...

golfweek.usatoday.comLynch: Brian Rolapp wants simplicity at the PGA Tour. He’s finding out that’s a complicated goalFor all the unknowns, there’s one thing PGA Tour CEO Brian Rolapp knows for sure. Simplicity isn’t a luxury he enjoys.

Eamon Lynch

@eamonlynch.bsky.social

30 Apr

golfweek.usatoday.com/story/sports...

golfweek.usatoday.comAs LIV flames out, let's not forget those who were eager to sell golf to the SaudisSome richly deserving losers will emerge from this debacle, but for the most part players are not among them.

Eamon Lynch

@eamonlynch.bsky.social

24 Apr

golfweek.usatoday.com/story/sports...

golfweek.usatoday.comEven if Bryson DeChambeau, Jon Rahm want a PGA Tour return, a cool reception awaitsWhatever future LIV Golf has will be more penurious than profligate.

Eamon Lynch

@eamonlynch.bsky.social

16 Apr

golfweek.usatoday.com/story/sports...

golfweek.usatoday.comProving even Saudis have a spending limit, LIV Golf runs out of time, cash and luck.The most damaging conclusion to be drawn from the entire fiasco: LIV’s boss is not familiar with the thinking of its backers at the PIF, and his business is not aligned with PIF’s future plans.

Eamon Lynch

@eamonlynch.bsky.social

16 Apr

golfweek.usatoday.com/story/sports...

Eamon Lynch

@eamonlynch.bsky.social

10 Apr

golfweek.usatoday.com/story/sports...

golfweek.usatoday.comLIV made Jon Rahm rich, but it’s impoverishing his long-term legacyThis is the third Masters since Rahm won in 2023, and the third at which he’s trudged down Magnolia Lane in the midst of a distracting narrative of his own making.

Eamon Lynch

@eamonlynch.bsky.social

7 Apr

golfweek.usatoday.com/story/sports...

golfweek.usatoday.comMore, please! The Masters is our last bastion of decorumThe public perception of the Masters doggedly remains one of adherence to rules and regulations, as though the tournament takes place in an Orwellian outpost on Washington Road.

Eamon Lynch

@eamonlynch.bsky.social

28 Mar

golfweek.usatoday.com/story/sports...

golfweek.usatoday.comTiger Woods deserves empathy, but needs to show responsibility, tooIt’s sad to see what has become of a once transcendent athlete. To all appearances, Woods appears to still be struggling.

Eamon Lynch

@eamonlynch.bsky.social

21 Mar

golfweek.usatoday.com/story/sports...

golfweek.usatoday.comLynch: Is Jon Rahm coming to his senses or pushing to the brink? One move is a guaranteed loserThe two options that provide Jon Rahm a path forward both require a public climb-down from a prideful man.

Eamon Lynch

@eamonlynch.bsky.social

13 Mar

golfweek.usatoday.com/story/sports...

golfweek.usatoday.comLynch: Brian Rolapp’s deadline shows his patience is running thinHe’s set a soft deadline for players to realize that this process will never be all things to all members, but it can’t become nothing for everyone.

Eamon Lynch

@eamonlynch.bsky.social

11 Mar

golfweek.usatoday.com/story/sports...

golfweek.usatoday.comLynch: Brian Rolapp’s vision leaves questions — one that hasn’t been askedOne interesting question remains unanswered because it hasn't actually been posed: whether the PGA Tour is attempting to fix the wrong problem.

Eamon Lynch

@eamonlynch.bsky.social

5 Mar

golfweek.usatoday.com/story/sports...

golfweek.usatoday.comLynch: Brian Rolapp has a vision, but the PGA Tour has a different reality. This week illustrates it.PGA Tour CEO Brian Rolapp faces a complex reality as he tries to streamline the tour, balancing elite events with member needs.

Eamon Lynch

@eamonlynch.bsky.social

3 Mar

golfweek.usatoday.com/story/sports...

golfweek.usatoday.comLynch: Won’t anyone tell Jon Rahm he’s not the victim in his own mess?Jon Rahm's complaints about LIV Golf, the DP World Tour, and major rules could jeopardize his Ryder Cup spot.

Eamon Lynch

@eamonlynch.bsky.social

17 Feb

golfweek.usatoday.com/story/sports...

golfweek.usatoday.comLynch: Tiger Woods says little, keeps flak-catchers happy at RivieraTiger Woods discussed his vision for a more competitive tour, his health challenges, and his potential return to the Masters in 2026.

Eamon Lynch

@eamonlynch.bsky.social

16 Feb

golfweek.usatoday.com/story/sports...

golfweek.usatoday.comLynch: Anthony Kim, Gary Player are outliers. Only one is a positiveNeither will change much, for Player at Augusta National or for LIV with Kim a new winner.

Eamon Lynch

@eamonlynch.bsky.social

8 Feb

golfweek.usatoday.com/story/sports...

golfweek.usatoday.comLynch: The Players isn’t a major and won’t be, unless the PGA Tour makes a big move — literallyThe PGA Tour's push to elevate The Players Championship to major status is causing debate. A new proposal suggests making it a global, traveling event to earn its place among golf's biggest tournament...

Eamon Lynch

@eamonlynch.bsky.social

30 Jan

golfweek.usatoday.com/story/sports...

golfweek.usatoday.comLynch: Patrick Reed’s LIV exit made both sides happy, but no player mattersJust like his flip in ’22, Reed’s flop in ’26 will inspire sighs of relief among all parties.

Eamon Lynch

@eamonlynch.bsky.social

25 Jan

golfweek.usatoday.com/story/sports...

golfweek.usatoday.comLynch: Brian Rolapp scored an early win with Brooks Koepka’s return. His tougher battles are coming nextIn the months ahead, PGA Tour CEO Brian Rolapp must be able to point fans toward what’s additive, otherwise they’ll focus on what is being deleted.

Eamon Lynch

@eamonlynch.bsky.social

8 Jan

golfweek.usatoday.com/story/sports...

golfweek.usatoday.comLynch: Clock is stuck on amateur hour at PGA of America. Can it move forward?The Ryder Cup fiasco in September was a tipping point when it came to the board’s impatience with Rea and his messaging missteps.

Eamon Lynch

@eamonlynch.bsky.social

1 Jan

golfweek.usatoday.com/story/sports...

golfweek.usatoday.comLynch: As Golfweek celebrates its 50th, the only constant is change1975 was the year of Golfweek’s debut, when tournaments were hosted by celebrities whose naming privileges have long been erased by whiz kid CMOs.

Eamon Lynch

@eamonlynch.bsky.social

29 Dec 2025

An amusing wrap on the year: being cited by Frank Bruni in the New York Times on his best sentences of 2025. 😂

Eamon Lynch

@eamonlynch.bsky.social

20 Dec 2025

golfweek.usatoday.com/story/sports...

golfweek.usatoday.comLynch: The PGA Tour needs a plan for when a LIV star comes knocking. The path back isn’t complicated.While LIV continues to list, the moment nears when someone aboard starts looking for a life raft.

Eamon Lynch

@eamonlynch.bsky.social

2 Dec 2025

golfweek.usatoday.com/story/sports...

golfweek.usatoday.comLynch: Brian Rolapp’s last job prioritized NFL fans. Let’s hope he doesn’t think his new gig does tooA delicate balance needs to be struck between current priorities and longer-term opportunities that boost the overall health of the sport.

Eamon Lynch

@eamonlynch.bsky.social

14 Nov 2025

golfweek.usatoday.com/story/sports...

golfweek.usatoday.comLynch: Caitlin Clark, Kai Trump were opportunities for the LPGA, but they aren’t the answerA professional sports organization isn’t entitled to a free pass from scrutiny or criticism because it’s a women’s league.

Eamon Lynch

@eamonlynch.bsky.social

5 Nov 2025

golfweek-eu.usatoday.com/story/sports...

golfweek-eu.usatoday.comLynch: Forget 54 or 72! The only hole that really matters is LIV’s financial black holeThis move illustrates how furiously the league is bobbing and weaving for relevance that it can breezily jettison the format from which its numerical brand derived.

Eamon Lynch reposted

John huggan

@johnhuggan.bsky.social

18 Oct 2025

Fascinating read 👇

Eamon Lynch@eamonlynch.bsky.social

golfweek.usatoday.com/story/sports...

golfweek.usatoday.comLynch: Brian Rolapp’s PGA Tour vision could clash with investors, and the Saudis are waitingIt’s not difficult to decipher what the whiz kids of Greater Fenway want — a return on their money, even though not a dime has yet been spent.

Eamon Lynch

@eamonlynch.bsky.social

18 Oct 2025

golfweek.usatoday.com/story/sports...

Eamon Lynch

@eamonlynch.bsky.social

6 Oct 2025

golfweek.usatoday.com/story/sports...

golfweek.usatoday.comLynch: Bless his heart! Greg Norman demands thanks for $5 billion bonfire of his vanityFormer LIV boss credits himself for breaking down golf's walls, but the question remains: What has this mission accomplished?

Eamon Lynch

@eamonlynch.bsky.social

30 Sept 2025

golfweek.usatoday.com/story/sports...

golfweek.usatoday.comLynch: The Ryder Cup needs a new vision in the U.S., and new ownersThe finger-pointing at the U.S. team should wait. More urgent criticism should be squarely directed at the PGA of America for its shoddy mishandling of the event.

Eamon Lynch

@eamonlynch.bsky.social

28 Sept 2025

golfweek.usatoday.com/story/sports...

golfweek.usatoday.comLynch: Luke Donald will keep the Ryder Cup. He should keep the captain’s job, tooThe fist-pumping and flag-waving didn’t work. Nor did the foul-mouthed heckling of players and their families by Bethpage’s signature cadre of bellicose imbeciles.