Faunalytics

Faunalytics

@faunalytics.bsky.social

We empower animal advocates to be more effective through research, analysis, strategies, and messages. Support us in fostering a data-driven animal movement.

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Can one reel change how people think about farmed animals? Join Dr. Andrea Polanco and Jessica Cruz of VSF Connects for a free webinar on our new digital advocacy study and what it means for content creators. 📅 October 28, 11am EDT Register free: https://luma.com/bmawdv6w

luma.comThe Effects Of Digital Advocacy: What A Single Exposure To Digital Animal Advocacy Can (And Can’t) Do Webinar · Zoom · LumaReels, videos, and shared articles have become some of the most common ways advocates reach people for farmed animals. But what does one piece of content…

Your gift goes three times as far today! Thanks to a generous match, every donation to Faunalytics is tripled. That means more research, more free resources for advocates, and more evidence-based strategies to help animals. Give now: every.org/faunalytics

Faunalytics reposted

Researchers found that the group who watched Dominion were significantly less likely to choose a meal with meat afterward. The share of participants selecting a meat option dropped by 27% immediately after watching the video. https://faunalytics.org/can-informative-videos-reduce-meat-consumption/

faunalytics.orgCan Informative Videos Reduce Meat Consumption? - FaunalyticsStudents who watched 16 minutes of the movie Dominion were less likely to eat meat afterward.

6th and final key finding! 🧵 Our new study tested how people respond to one piece of digital advocacy, from undercover and sanctuary videos to news articles and protest coverage, and followed up two weeks and three months later.

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6th and final key finding! 🧵 Our new study tested how people respond to one piece of digital advocacy, from undercover and sanctuary videos to news articles and protest coverage, and followed up two weeks and three months later.

View full thread

The least common behaviors were attending a protest (1%), volunteering at a farmed animal charity (1% to 2%), and donating to a farmed animal charity (2% to 3%).

If most participants were not engaging in these behaviors to begin with, then such low rates may have made it difficult to detect any subtle increases after exposure to animal advocacy.

6th and final key finding! 🧵 Our new study tested how people respond to one piece of digital advocacy, from undercover and sanctuary videos to news articles and protest coverage, and followed up two weeks and three months later.

A Key Finding: Advocacy engagement and information-seeking behaviors were low in our sample, ranging from 1% to 25% at both the two-week and three-month follow-ups.

The three most prevalent behaviors at both follow-up surveys were ordering a vegan or vegetarian meal (20% to 25%), searching for vegan or vegetarian recipes (18% to 22%), and searching for “how-to” guides (e.g., “how to go vegan”: 16% to 17%).