Julius Fedorovicius

You probably already saw this in your feed today, but here's the video version. Google Tag and GTM are being merged. I walk through what's changing, how to migrate, and which settings to check. 👉 youtu.be/KwCFv_ekdfs #measure #googleanalytics #googletag #googletagmanager

MeasureSummit is this week: free, online, Oct 7–8. I'm opening Day 1 with a keynote on data enrichment with SGTM. I'm also looking forward to talks on AI agents in analytics, testing sGTM before it goes live, KPI benchmarking, and many more measuresummit.com/from/6/

16 Sept

Until now, looking at data inside GA4 meant two options: Standard Reports and Explorations. Neither is great when you just want to quickly check a few specific numbers. Now Google has released Dashboards. Here's how to use it (with a few gotchas): www.youtube.com/watch?v=rLrZ...

9 Sept

Setting up server-side tagging is step one. But enriching your events is what makes it powerful. 📅 Nov 10, at Stape Relay, I'll show you how to attach first-party data before events reach Meta & Google Ads. Get your free ticket 👉 relay.stape.io

7 Sept

10 years ago, I published my first blog post on Analytics Mania. It still feels a bit surreal. It started as a hobby. I was learning GA and GTM for my own work and writing down what I figured out (so that I wouldn't forget it). People started reading. 1/

7 Sept

Then came the questions I couldn't always answer right away. I had to dig deeper and learn a lot more. Apparently, teaching others was the fastest way to teach myself. So, thank you. To everyone who read a post, watched a video, or just followed along. I'm grateful for it.

4 Aug

MeasureSummit is back on Oct 7-8. Free, online, 50+ sessions. I'll be speaking on Day 1: "Take your server-side Google Tag Manager to the next level with data enrichment". Grab your free ticket: measuresummit.com/from/6/

measuresummit.comAll Access Pass 2026 - MeasureSummitGet the MeasureSummit All Access Pass: every October 7-8, 2026 session in HD, plus slides, transcripts and lifetime on demand access from $149.

4 Aug

Want to keep the recordings? There's an All Access Pass, currently at the lowest Super Early Bird price (goes up Sept 1). And the Full Year option adds the May 2026 sessions too, available to watch immediately: measuresummit.com/get-all-acce...

1 July

New video. Google is rolling out an updated Google Tag Manager interface. This video shows what changed and how it works. More updates are coming soon, so stay tuned and subscribe to Analytics Mania's YouTube channel. buff.ly/ro40kS0 #gtm #googletagmanager

youtube.comAnalytics Mania - Google Analytics & Tag ManagerLearn Google Tag Manager and Google Analytics faster with Analytics Mania. If you want to know how to track various website interactions with these two popular platforms, you've landed on the right Yo...

1 July

Subscribe to Analytics Mania's Youtube channel here www.youtube.com/channel/UCOE...

26 May

💥 My new course is officially live: First-party Data Masterclass It is an advanced course built for technical marketers and analysts who want to move past basic setups and actually improve ad performance. The early-bird discount ends June 25th. Here is why I built it: 1/3

26 May

Most server-side GTM setups I see fall into the exact same trap. You map a custom domain, extend cookie lifetimes, and think you're done. In reality, your container is just a dumb pipe proxying thin browser data. You're paying hosting costs just to be a basic middleman. 2/3

26 May

To fix this, you need Data Enrichment. The course teaches HTTP lookups, SGTM databases (Stape Store), and low-code automation so you can send richer data like profit margins or missing user data. Includes lifetime access and a 30-day guarantee. 3/3

13 Apr

🚨 Google is simplifying GA audience sharing. After June 15, you don’t need Google Signals to see GA audiences in Google Ads. As long as ad_storage is granted and your accounts are linked, you are good to go. Signals is basically just for demographics data now.

youtube.comHow to configure SGTM faster (with Stape Setup Assistant)?YouTube video by Analytics Mania - Google Analytics & Tag Manager

24 Feb

New video: Tired of the repetitive steps when setting up server-side GTM? In this tutorial, you’ll learn how to use the Stape Setup Assistant to automate common configurations for GA4 and Meta, saving you hours of manual work. www.youtube.com/watch?v=Qt7f... #gtm #googletagmanager

5 Jan

Think you know Google Analytics 4? Even Gemini only got a 70% on my new skill test😬 40 questions. 30 minutes. It's a challenge, but if you want to prove you're an expert, aim for that 40/40. Take the test here: www.analyticsmania.com/quizzes/goog...

5 Jan

Fun fact: Gemini got several answers right, but the explanations were completely wrong. So, I guess the final score should be even lower

3 Dec 2025

The sale of my GA4/GTM courses ends in less than 48 hours Learn how to work with Google Tag Manager, Server-side tagging, JavaScript for GTM, GA4. This is my best offer of the year (in terms of discounts and bonuses). There will be no Christmas sale. www.analyticsmania.com/sales/bfcm-2...

analyticsmania.comsession_start event is missing in GA4? Here are the reasons and solutions - Analytics ManiaLearn the common reasons why the session_start event is missing in GA4 and discover solutions to prevent tracking issues and improve accuracy.

🚨New blog post This time, about the missing session_start event in Google Analytics. www.analyticsmania.com/post/session... It's a pain in the ass, which sometimes "just happens" and we end up with "not set" traffic sources. 1/4

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Here's the action plan I would like you to do: 1. Read the guide, maybe you'll learn something new 2. Maybe you've spotted one more reason why the event gets missing? Please let me know and I will gladly update the article. Let's expand this troubleshooting guide together 3/4

Also, I am running a Black Friday sale of my GTM/GA4 courses. This is my best offer of the year (+ you get bonuses). Learn more here 👉 analyticsmania.com/sales/bfcm-2025/main The sale ends on December 4th 4/4

I did a bunch of experiments trying to figure out when does it get lost and this blog post is the result. Some tests succeeded and others failed. This is NOT "a definitive guide". I think there are still many *unknowns*. But I think it's a good start. 2/4

20 Nov 2025

The Black Friday sale on my courses is live, and I have prepared a bunch of bonuses (some brand new). Even though it sounds cliché, this is my best offer of the year. See the offers 👉 www.analyticsmania.com/sales/bfcm-2...

20 Nov 2025

❌ There will be no Christmas sale. ❌ No "end of year" sale. This is your best chance in 2025 if you've been eyeing the courses for a while. P.S. if you are an existing student of my courses, check your inbox. I sent you another offer a couple of days ago.

6 Oct 2025

It's almost here. Measuresummit starts in 2 days. This year's lineup (and list of topics) is impressive. You'll learn about GA4, BigQuery, attribution, data accuracy, server-side tagging, and more. Sign up here 👉 measuresummit.com/from/6/ 1/3

measuresummit.comMeasureSummit 2025 - MeasureSummitSpecial thanks to Josh Silverbauer, MeasureSummit Super Fan, for producing this. Check out the Speakers for MeasureSummit 2025! Julius Fedorovicius CEO and Founder, Analytics Mania TOPIC: Defending yo...

6 Oct 2025

I am one of the speakers, and this year's topic of my presentation will be about proactive and reactive ways to increase data accuracy in GA4 You can catch my talk at 10:00 am EST, Oct 8th If you don't want to miss it, sign up for free here 👉 measuresummit.com/from/6/ 2/3

measuresummit.comAll Access Pass 2025 – Sales Page - MeasureSummitKeep access to all MeasureSummit 2024 sessions!

6 Oct 2025

And if you want to keep full access to all lessons and/or download them for offline viewing, take a look at their All-Access pass 👉 measuresummit.com/get-all-acce... 3/3

My Intermediate/advanced GTM course just got a major update buff.ly/SdXsEDk For a long time, I was mainly using Google Cloud Platform. While powerful, it's also complex. For many people, it was a high entry barrier. Thus, I've re-recorded SGTM lessons in my course 1/4

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In the same amount of time, I managed to show more ways you can benefit from SGTM 🎉 To celebrate this, I just launched a sale buff.ly/SdXsEDk Whether you want to master SGTM, learn JavaScript for GTM, or become really good with GA4, now is the perfect time 3/4

Each course also comes with limited-time bonuses like exclusive checklists, templates, and mini-courses to accelerate your learning. You can learn more about the sale buff.ly/SdXsEDk 4/4

Why did I move the curriculum from GCP to Stape? 👉 It's easier to use 👉 It costs less (but still reliable) The new modules focus less on server administration and more on powerful things you can do right away - like connecting SGTM to your CRM or enriching events. 2/4

21 Aug 2025

Measuresummit is back! For years, this has been my favorite virtual conference, and I'm thrilled to be a speaker once again. The event consistently brings together a solid lineup of speakers and delivers high-quality and actionable content. buff.ly/Zndn6Fe 1/3

21 Aug 2025

This year, my presentation is "Defending your GA4 data fortress". I’ll be sharing methods to protect your analytics data, helping you make sure it stays accurate and trustworthy. The best part? You can attend for free. Claim your ticket here 👉 buff.ly/Zndn6Fe 2/3

21 Aug 2025

Want to keep unlimited access to Measuresummit recordings? (and also have the ability to download them for offline viewing)? Grab the early-bird all-access pass ($147 instead of $297) Get all-access pass 👉 buff.ly/070T4fO 3/3

Time to bust a myth. We had something similar in Universal Analytics when people believed that if you have any event tracked before page view (in the same session), this will cause “not set” landing page. Simo debunked that a while ago. 1/2

analyticsmania.comNo, user_engagement before page_view does not cause "not set" landing pageLearn why user_engagement before page_view does not cause a “not set” landing page and how my experiments helped debunk this myth.

Now, we have a different version of Google Analytics, but the same myth: that if an event (e.g., user_engagement) fires before a pageview in GA4, it will cause the Landing page to be not set Not true. I have run several tests to prove that point. Read: www.analyticsmania.com/post/user-en... 2/2

🎂 On this day, 5 years ago, I published my first YouTube video I had dreams but never actually expected it to grow that much. Currently at 140k subs Yes, those are rookie numbers compared to largest channels, but in our niche, the result is pretty good :) Thank you for supporting Analytics Mania

If you are interested in GTM/GA4 and haven't subscribed yet, here's a link www.youtube.com/@AnalyticsMa...

youtu.beGoogle Tag Gateway. What is it and how to configure it?YouTube video by Analytics Mania - Google Analytics & Tag Manager

28 May 2025

New video. This time, it's about Google Tag Gateway: what it is, why it matters, and how to set it up (while not using SGTM) www.youtube.com/watch?v=YEUA... #ga4 #googleanalytics #googleanalytics4

8 May 2025

Last week, I launched an updated version of my GTM course for beginners. It's now version 5.0. Lots of lessons were re-recorded to reflect the current state of the interface/features, and consent-related lessons were also significantly revamped. www.analyticsmania.com/sales/may-20...

8 May 2025

To celebrate the launch, I am doing a sale of all my courses, so if you have been eyeing something on that list, now is a chance to get it for less. 👉 www.analyticsmania.com/sales/may-20...

youtu.beEntrances in Google Analytics 4. What are they and how to use them?YouTube video by Analytics Mania - Google Analytics & Tag Manager

The "entrances" metric in GA4 shows how often a page is the first one viewed in a session. Learn where to find it and how to use it in this tutorial. youtu.be/Zvk99B_gKF8

youtube.comHow to see Organic Traffic in Google Analytics 4YouTube video by Analytics Mania - Google Analytics & Tag Manager

Need to view your organic search traffic in GA4? This walkthrough shows how to find the metrics you need and explore your reports with ease. www.youtube.com/watch?v=xPCT...

youtu.beGoogle Analytics key events not working? Here are the solutionsYouTube video by Analytics Mania - Google Analytics & Tag Manager

Google Analytics 4 key events not working? Here are the top reasons (and solutions) youtu.be/0sDm7xxBRro?...

youtube.comMicrosoft consent mode. How to configure it with Google Tag Manager?YouTube video by Analytics Mania - Google Analytics & Tag Manager

Running Microsoft Ads in EEA, UK, or Switzerland? Learn how to implement Microsoft's consent mode using Google Tag Manager. www.youtube.com/watch?v=XsxE...

analyticsmania.com(data not available) in Google Analytics 4 - Analytics ManiaSeeing (data not available) in Google Analytics 4? Here are the possible reasons.

31 Mar 2025

Google Analytics started showing (data not available) in acquisition reports. Prepare your inboxes for emails from clients. Some things remain unclear, so I wrote a blog post with some thoughts/guesses. www.analyticsmania.com/post/data-no...

31 Mar 2025

TL;DR Currently, the message is too mysterious, and the documentation feels too short. But in the long run, I think this might be a move in a good direction (if Google decides to add more diagnostic tools). At least, in theory. We'll see where this leads to.