Alexander Isora 👽

27 Feb 2025

I gathered 54 growth ideas of how to find the first 100 paid clients for your startup. These are from my indie maker career: 7 years of actually making a SaaS from $0 to $16,000 MMR and observing others. MEGA JUMBO THREAD! LFG! 🧵🧵🐘🐘 [ bookmark it ]

29 Jan

I made a tier list of all growth channels that I used to go to $16k MRR. If I were starting today, I’d focus on 3 things: • making top product - so people love and share it genuinely (70%). • side projects factory (20%). • writing good stories - 𝕏, Reddit etc (10%).

isora.meGarage saleI quit indie making and selling out all my projects. Browse & buy.

1 Dec 2025

listed my best projects for sale: isora.me/i-quit/ only sites with traction 🫡 .. . .. want to enter the game of indie making? don't start from nothing -> buy my thing(-s). the prices are ridiculous (starts from $500). got both SaaS and no-code sites.

25 Oct 2025

I've figured out why I'm often scared to launch!! 🤩 Not launching is comfortable. I live in a future world where my product succeeds, users love it, $$$ flows. It's perfect because it's not real. I like being there.

25 Oct 2025

The moment I launch, that fantasy dies. I get actual data. 99% of it won't match my vision. I attach my identity to a project. The app's success = my worth. If it fails, I fail. But I'm not my app. I'm not my MRR, my user count, or my Product Hunt ranking. If the app dies, I remain.

25 Oct 2025

... .. The solution is an obvious: "just ship it". It always worked for me. But I must confess I prefer living in "illusions" rather than actually launching MUCH, MUCH more. It is my favorite part of being a maker. Why launch and suffer when I can NOT launch and enjoy it? 😎

4 Sept 2025

I don't understand what is the point of consulting calls 🤷 - Most playbooks are public and cheaper. - Buying certainty is fooling oneself. - Renting brain is an illusion: no skin in the game - no care. - You buy opinions, not evidence. - Calls create a false sense of progress.

1 Sept 2025

Made my first domain sale! 🤩 Unlike a SaaS, this project started with a negative balance. I only invested by bidding on auctions for months. It was mentally hard to feed it and not seeing even a $1 in profits. saas.page is still net-negative. But validated.

AI will replace me in 5 years. And you too. I have 2 serious questions: 1. Why do everybody pretend everything is fine? 😅 2. What is your plan for the post-AI era? Here is my plan as a maker:

I delete my social network accounts and go build an offline business: cheap house construction. In a month, I will build a house for myself with my own hands to learn the process and then find ways to make it super cheap for others.

I’d be glad to be wrong about my assumption because I love building apps. I want to die adding a new feature to my SaaS 😁 But if AI is there to take my job, I need to get prepared in advance. . . .. Let’s brainstorm our possible future scenario under this post 👇

AI will replace me in 5 years. And you too. I have 2 serious questions: 1. Why do everybody pretend everything is fine? 😅 2. What is your plan for the post-AI era? Here is my plan as a maker:

I start selling all my digital assets (SaaS, directories, sites).

2030+ Thousands of new tools are created every day by AI agents. Making new ones is pointless, so indie making is gone. The dead Internet theory is a reality. People visit WWW to read thoughts of bots and watch videos made by bots.

AI will replace me in 5 years. And you too. I have 2 serious questions: 1. Why do everybody pretend everything is fine? 😅 2. What is your plan for the post-AI era? Here is my plan as a maker:

2025-2027: AI is a tool to help me. I can build more things with less resources. I quit all hobbies, traveling, sold my old car. Cut all stress to allocate 100% time into the work. Time to deliver a lot while it is still possible.

2027-2030: AI super coder is here. Code costs $0. What still has value is customer acquisition channels: SEO sites, ChatGPT traffic, good ASO, newsletters, communities. And personal brand. I switch my role from builder to an influencer. My work will be tweeting and making videos.

AI will replace me in 5 years. And you too. I have 2 serious questions: 1. Why do everybody pretend everything is fine? 😅 2. What is your plan for the post-AI era? Here is my plan as a maker:

25 Aug 2025

Indie makers' checklist (tick all to win the game 😁): [ ] lighthouse score: 100 [ ] launched on Product Hunt, got 12 upvotes [ ] reposted by levels [ ] ruined dopamine system [ ] caffeine addiction [ ] got blocked by garry tan [ ] 10+ hours wasted on setting up auth

25 Aug 2025

[ ] pivoted to an AI wrapper [ ] dark mode before payments [ ] 50+ growth hacks bookmarked [ ] got banned on reddit [ ] a/b tested button color [ ] 10 domains, 0 finished products [ ] installed sentry, ignored alerts [ ] added $8/m plan [ ] $100 mrr, tweeted arr [ ] shrimp pose

Building a b2c product is the worst decision a founder can make 🫠🔫 Why b2c sucks: 1. Individuals pay little money (most paid iOS apps cost <$2). 2. There are tons of competitors. AI makes it even worse.

3. You are a celebrity and have millions of fans. 4. You have $$$$ for ads and expertise in it. 5. You are a genius and know how to change the market to win it all. 6. You just want to have fun and don’t like money. .. . .

Already started a b2c app? Just quit it. Take a step back. Successful founders pivot often. I killed a hopeless b2c project in the past too.

1. Easy to come up with an idea - solve own problem. 2. Easy to understand the market. 3. Low price → easier buying decisions → fast sales → fast gratification. 4. Massive market size creates the illusion of big money.

5. Easy to reach potential buyers: they are everywhere. Sounds tempting. But leads to $0. .. .. B2c works only if: 1. You can create viral content (tiktok, reels, tweets). 2. You have an existing distribution channel (e.g. a youtube channel).

3. Easier to sell: b2b clients are craving optimizations. They seek for new tools and ways to grow faster. If they don’t, their competitors will win.

4. Individuals buy what they want, while companies buy what they need. To solve a problem of a company, your product doesn’t have to be great. Just above average. Individuals need to be excited about a product to buy it. But why people still do b2c???

3. People don’t need functionality apps. They only buy entertainment (b2c founders are literally dopamine dealers). 4. Low retention. Users abandon learning a new language/doing yoga/building habits when motivation fades. 5. B2c is often "winner takes all". Being great is a must.

In contrast, b2b: 1. Bigger checks. If your app saves a business $500/m, they will pay you $400/m. 2. More problems to solve. Businesses have countless processes that can be automated.

20 Aug 2025

1 year ago I created a subr𝔢ddit for SaaS founders. My goal was to provide makers with stressless access to R𝔢ddit. So far: 1) Got 2.8k members (+10/day). 2) Average post gets 700 views and 3 comments. 3) 2.5 posts/day are published.

reddit.comr/BootstrappedSaaSWelcome to /r/BootstrappedSaaS, the first FRIENDLY REDDIT startup community of self-funded SaaS makers, founders, solopreneurs, and aspiring builders. Join and share your startup idea, side projects, recent failure, or win. Do not hesitate to launch your app here too!

20 Aug 2025

It is an experiment: I want R𝔢ddit to start promoting my sub to its own audience. So it grows organically. I don't know how to achieve the effect. I just manage the group and wait. . .. .. You can join it here: www.reddit.com/r/Bootstrap...

9 July 2025

If I were selling my guide in 🇪🇺, my offer would be illegal 😁 Possible fines I could get if I lived in: Germany: up to €50k France: up to €300k Netherlands: up to €900k But I'm not in the EU. So I can do crazy things 😎

23 June 2025

I realized I'm a quick dopamine junkie 😥🫤😖 I thought I'm cool and smart. But I'm not. I work 3-5 hours per day. Gym 2 hours per day. Sleep 8 hours per day. The rest 10 hours are procrastinated via watching youtube/netflix, eating food, scrolling news. 10 damn hours. ...

23 June 2025

42% of my life is taken away. ... I feel shame and regret. But the main thing is fear. I'm scared to see the real reason. Procrastination means I'm doing something wrong with my life. But I do not do anything except for making. It means I can not be a maker anymore?..

3 June 2025

Just released this great update. Music makes a video much better 😎

Paracast.io@paracast.io

Add music to your SaaS promo video! The sound library is at your service (not only boring corporate tracks, but also modern: rock, drum and bass and techno 😎).

27 May 2025

I hate to say that, but UI/UX are to become a history within 10 years. AI chat is the new user interface. Everything a good UI can do, AI chat can do better and faster. Chat is the most natural interface. Gen Z use chats all their life. If your app does not have a chatbox, you'll be outcompeted.

Paracast.io@paracast.io

Your app has a magic AI chat built in? Sell it! ☞ Introducing a new template: AI-chat ☜ Make a video presentation of the AI chat flow your software offers. Use the video to explain the power of your app and get more clients. [ this template is available for all paid plans ]

20 May 2025

- Sugar made people sluggish - Tiktok made people easily distracted - Video games made people addicted to fake progress - Influencers made people watchers, not doers - AI makes people lazy Simply avoiding these obvious traps automatically puts you in the top 1% of makers 🤷

My message to all first time makers: 🙅‍♂️ AVOID VC 🙅‍♂️ What is NOT the goal of a VC: 1. make you rich 2. pay your bills 3. keep you away from burning out 4. give you good compensation 5. make a great product 6. make users happy 7. “change the world” The goals of a VC:

4. The money is also here: I had a $16k MRR SaaS. Costs: ~$3k for servers/tools/salaries. The rest is my. ALL OF IT. I could afford decent living in any place of the world. 5. No investors, no board, no begging, no daddies. You keep control. 6. Fair & simple game: make users happy → get paid.

7. You're antifragile. Recessions, layoffs, VC pullbacks? Doesn’t matter. 8. World crisis? Sales down 50%? Your family will barely notice that. ... Wish you the best!!! 🙂 P.S. Follow me to learn how to build and grow bootstrapped startups: @alexanderisorax

Wanna make it out of poverty? You do not need $100M to get a decent quality of life. That is a wrong goal. ... Alternatives? Bootstrapping, of course! 🤗 2025 is the best way to go bootstrapped: 1. AI agents take the routine work from you (devops, support, SEO).

2. Modern tools and frameworks make it easy to build a SaaS. 3. Founders are active on 𝕏. Create good content, make easy b2b sales.

Yes, you can get crazy rich after an exit. The chance of that is tiny, but it is there. Still want to try getting in the lucky cohort of 0.1%? 🤑🤪🤩 Ok, cool. But why?

Do you think girls will start thinking you are hot? Fast car makes you cool? 1st line South Beach villa makes you feel like you’re living? Your dad will say “son I'm so proud of you”? Big money NEVER worked that way for anybody. Not even close.

If they need to see big numbers, they will force you to release shit product, sell user’s privacy. Even sign a contract with Satan if he brings x100. Because why not?