Itay Dreyfus

After more than a year in the making, my self-published Niche design magazine is officially out. Ditch trends, reject boredom. Embrace niche design. Grab a copy or gift one—a sewn-bound paperback will begin shipping soon. nichedesign.press

in Copenhagen for the week, any niche seekers out here?

current Niche design 2 lineup

here’s my unsolicited advice to how to get work done: focus on making progress, step away from what you do, and trust the process productidentity.co/p/detach-fro...

I hereby declare the second issue of Niche design: The Creative Practice + announcing a patronage to help support the work! nichedesign.press/issue-two#pa...

apparently Niche design has reached places

for a very limited time Niche design now comes with a bunch of stickers (and a little zine) courtesy of the light-outdoor-computer-club

I'm working on an update to the Niche design website, and also got some bookmarks from the fair I can attach to orders, so I figured a custom mini configuration page would be cool (btw if you order now you still get one + a pack of stickers)

have someone worked with an editor and can tell pricing range for a ~100 pages magazine? I may or not have the budget to work with one on the second issue of Niche design

so a year after I'll be exhibiting Niche design in Basel this week

we did a thing for the world cup too a generative platform for visualizing fixtures data updating daily on vs . football

Listen to @lucas.love: "My philosophy was to rely on boring technology that has long been proven to work well instead of getting distracted by new shiny tools and frameworks." via nichedesign.press

"Software is the most impactful medium on culture today... If we're destined to spend a growing portion of our lives in software, let's build a world we want to live in—more diverse, more fun, more art." @andy.works for nichedesign.press

Some years ago, I used to think that the more people your design reaches, the better. Now I’m convinced the opposite—the less you design for, the better. productidentity.co/p/growth-pains

I designed nichedesign.press entirely in the Cargo interface and I don't think it was the wrong decision

I measure a company’s honesty by whether they hide the option to cancel a subscription, and how hard they make it to find

I'm not sure whether it's easier to learn a new tool than building a custom product anymore (putting time and depth aside)

niche design is a series of essays and authentic interviews with designers and builders shaping a more intentional culture anti-slop, unbiased of tools. striving to make things artistically rather than mechanically

new design patterns might now emerge from the cli

I started to draft this piece a year ago after experimenting with some prompt-to-interface tools, but only this week I could make sense of it all: this is the venn of my process and how I see design these days. productidentity.co/p/the-venn-o...

T-6 to build and design an idea live 7:30 PM GMT+3 / 12:30 PM EST / 9:30 AM PST luma.com/r8iclpww

through the making of nichedesign.press I've been the: - student - curator - writer - editor - publisher - distributor

hope I'm allowed to do so

glad to be able to say that Niche design #2 is (almost) fully funded by some amazing sponsors there’s still room so lmk in case you’d like to support

in practicing for my upcoming claude code for product building workshop, I ran a 5hr pilot with my sister-in-law a few days ago going from terminal basics to deploying with vercel. so far she has built: - a bartender assistant - board game nights tracker - a digital cookbook for family recipes

It’s time to be an underthinker

my client projects rapidly become "build this thing" instead of just "design this thing"

I think I discovered Text Wrap by mistake while playing with Affinity in the early days of nichedesign.press However it immediately clicked and became core to the overall design of the zine. I wonder what could be done for the next issue in the web now...

why mac mini? have someone made the switch from a macbook as a primary machine?

Building is an iterative, non-linear, and collaborative process. So why do team tools force planning into flat lists, grids, and linear documents? This mismatch between plans and reality is where a lot of work project anxiety comes from.

am I dev now?

Change your website footer: © 2026 | Claude Code

Today's project: building a Google Slides alternative because why not

have we reached “the best design is cli” moment already?

first project as a parent

I hope building with Claude Code makes you prefer releasing over polishing as much as it does for me

I've never went to university but my little zine is going to join at least 3 design school libraries

Most founders are building their most important work alone. Heads down. Cranking. Coming up for air only when they need feedback. Focus isn't a problem. Isolation is.

nobody is cooked or doomed; earn new skills, keep experimenting and explore stuff embrace the new world

Flipping through niche spreads

Jesper, founder of teenage engineering on design: "design is everything and therefore design needs to be radical." nichedesign.press

content pollution is just a form of slop no thoughtful discussion will be emerged

playing with some Niche design 3d renderings a bit hard to control the actual dimension but fun

soon we'll need to make unskills