Jack Barber

I built a tool which gives non-technical business owners and easy way to check various aspects of their #seo. Key stats pulled in from Google PageSpeed Insights paired with: 🔎 Meta titles and descriptions 🔎 Heading structure and word count 🔎 Internal and external links And it's free. 1/2

Have been chasing a bottle neck on my server for weeks. Something was causing high load, but none of the usual suspects. High traffic sites were all cached. Bots were mostly being kept out via firewall.

This morning I had the pleasure of meeting a new customer, Simon. Well into his 90s, Simon had been locked out of his iMac for nearly two years.

Don't get precious about your job title. Don't pigeonhole yourself too soon. Be accommodating, flexible and customer-focussed. Be empathetic and listen well. You never know where these connections will take you.

This morning I had the pleasure of meeting a new customer, Simon. Well into his 90s, Simon had been locked out of his iMac for nearly two years.

But when I started working in IT with Dave and Phil, nearly twenty years ago, I immediately recognised the importance of a rural business actually serving the local community.

This morning I had the pleasure of meeting a new customer, Simon. Well into his 90s, Simon had been locked out of his iMac for nearly two years.

A few weeks ago I installed a Ring doorbell for another retiree whose children were concerned about her wellbeing, and to avoid her having to navigate the stairs too often. When I mention this kind of work to people who only know about my web development work they're often surprised.

This morning I had the pleasure of meeting a new customer, Simon. Well into his 90s, Simon had been locked out of his iMac for nearly two years.

"You've imparted more value in an hour than we got from years of employing a full-time web developer." This is what I was told after an hour's Zoom call this morning. Why did was my input valued? Why had their employee failed to impress? Here are two observations:

For context, on this project I'm working alongside a marketing agency, supporting their work by providing SEO and content architecture support to a B2B business within a Shopify website.

"You've imparted more value in an hour than we got from years of employing a full-time web developer." This is what I was told after an hour's Zoom call this morning. Why did was my input valued? Why had their employee failed to impress? Here are two observations:

Web developers are a vital cog in the world of e-commerce, but those who're solely focused on the nuts and bolts of development often fail to understand the impact they could have on customer journey by approaching their work differently.

"You've imparted more value in an hour than we got from years of employing a full-time web developer." This is what I was told after an hour's Zoom call this morning. Why did was my input valued? Why had their employee failed to impress? Here are two observations:

As a freelancer I've learned to connect the dots in other peoples' businesses. I understand who my clients' ideal customers are, what they are looking for and how to communicate the value offered by my clients through web design, structure and content in a way that builds trust and converts.

This week I've been on-boarding a new church who're starting to use my #SaaS tool (churchplanner.co.uk). They've been working through every feature, adding their data, reporting bugs and recommending improvements all week long. What a joy!

There's nothing like having real users checking out your app to work out where the problems are. I'm fortunate that this user works in tech support, so he knows how to communicate the issues he's seeing in language we both understand.

Tents pitched. Rain falling. #keswick #britishsummer

We've actually had a pretty good day, weather wise, but it's raining again now. Properly. #keswick #kescon25

Visible to anyone on or off LinkedIn How do you deal with rejection? I've been a freelancer for a long time, long enough to have seen a number of businesses I work with change hands.

In the past I've been on the receiving end of option 1. It's unpleasant, and doesn't do the reputation of the 'spurned partner' any good at all. Personally, I've always opted for option 2.

Visible to anyone on or off LinkedIn How do you deal with rejection? I've been a freelancer for a long time, long enough to have seen a number of businesses I work with change hands.

At this point the freelancer has two options: 1. Get all awkward, and make life difficult for their soon to be ex-customer and plead with them to stay, or...

Visible to anyone on or off LinkedIn How do you deal with rejection? I've been a freelancer for a long time, long enough to have seen a number of businesses I work with change hands.

When the new owners arrive they're often really glad to have someone 'behind the scenes' who knows how things work regarding their website, email, social media and so on. Things continue much as before, for a while.