John Clithero

John Clithero

@johnclithero.bsky.social

Associate Professor of Marketing, Decision Making, Computational Modeling, Neuroeconomics, Consumer Neuroscience.

857 followers445 following32 posts

John Clithero
@johnclithero.bsky.social

Congrats to Mike Woodford on winning the Nobel Prize! Some of his recent work is also quite exciting, working on how "cognitive noise" and "cognitive imprecision" play a foundational role in decision making: blogs.cuit.columbia.edu/mw2230/recen...

blogs.cuit.columbia.eduModels of Imprecise Cognition – Michael Woodford
Nobel Prize@nobelprize.org

2026 economic sciences laureate Michael Woodford, was born in 1955 in Chicopee, Massachusetts, USA. He earned his PhD in 1983 from @mit.edu, Cambridge, USA. He is currently a professor at @columbiauniversity.bsky.social, New York, USA. https://iserp.columbia.edu/content/michael-woodford

John Clithero
@johnclithero.bsky.social

I feel this so very deeply during week 1 every time I teach.

Rafe Meager (they/them)@economeager.bsky.social

ok so you know how we all get like that overwhelming horror when we consider how many people in applied quant classes do not know what a file directory is or what a filepath is or etc. my question is, how do these people ordinarily retrieve saved files. search? like they remember the filenames?

John Clithero
@johnclithero.bsky.social

Was a privilege to present and participate in this event at UCLA. What an amazing mix of research!

Kianté@kiante.bsky.social

What a weekend! Thanks to everyone who joined @krajbichlab.bsky.social and me at West Coast Neuroecon. Big appreciation for our speakers, attendees, and generous sponsors: the UCLA Brain Research Institute and the Luskin Endowment for Thought Leadership. krajbichlab.github.io/WCNE/

John Clithero
@johnclithero.bsky.social

Fortunate to be a part of this! Moriah had an incredible dissertation and I was lucky to be on her dissertation committee.

Rob Chavez@robchavez.bsky.social

Excited to share our latest paper on computational mechanisms of self-enhancement with links to mental health. We used hierarchical Bayesian drift diffusion modeling to decompose choices on a social comparison task and relate them internalizing symptoms. journals.sagepub.com/eprint/GPFSV...

journals.sagepub.comComputational Mechanisms of Self-Enhancement During Social Comparison and Their Relationship to Internalizing Symptoms - Moriah S. Stendel, John A. Clithero, Robert S. Chavez, 2026Internalizing disorders, such as anxiety and depression, commonly feature cognitive biases in self-evaluation, particularly in the context of social comparison....
John Clithero
@johnclithero.bsky.social

"To the degree that these tools are saving time and energy, I am not seeing researchers reinvest those savings into developing a deeper understanding of their subject matter, making connections to new ideas, or otherwise investing in advancing their current skillset." Wonderful essay.

Rob Chavez@robchavez.bsky.social

My latest piece, on apprenticeship, artificial intelligence, and intrinsic motivation. Handcrafted from the heart. Please, share and enjoy. open.substack.com/pub/robchave...

open.substack.comA Vibe Coder's MillenniumI got my first home computer in late 2000 when I was in the middle of 10th grade.
John Clithero
@johnclithero.bsky.social

Continue to be amazed by and draw research inspiration from vision science

tal boger@talboger.bsky.social

On the left is a rabbit. On the right is an elephant. But guess what: They’re the *same image*, rotated 90°! In @currentbiology.bsky.social, @chazfirestone.bsky.social & I show how these images—known as “visual anagrams”—can help solve a longstanding problem in cognitive science. bit.ly/45BVnCZ

John Clithero
@johnclithero.bsky.social

"Psychology is fragmented into the study of a myriad of constructs and measures, most of which are used very rarely. This hinders cumulative knowledge generation." www.nature.com/articles/s41...

nature.comDefragmenting psychology - Nature Human BehaviourPsychology is fragmented into the study of a myriad of constructs and measures, most of which are used very rarely. This hinders cumulative knowledge generation. We call on the field to defragment psy...
John Clithero
@johnclithero.bsky.social

Looks like a very cool paper!

Jonathan Nicholas@jonathannicholas.bsky.social

Excited to share a new paper with Daphna Shohamy & @nathanieldaw.bsky.social! Using fmri reactivation, we measured *when* people build preferences from memory. We found that people tend to do so before a choice, but that they also wait until choice time when options are linked to multiple memories

nature.comProactive and reactive construction of memory-based preferences - Nature CommunicationsMaking new decisions requires retrieving memories, but when this occurs is unclear. The authors show that people typically access memories before a choice unless there are many related memories to con...
John Clithero
@johnclithero.bsky.social

More ongoing great threads about complexity in decision making

Shengwu Li@shengwuli.bsky.social

I like Ryan’s paper and (obviously) I think complexity matters for behavior. But I think Florian’s updating too much from one experiment. I want to see replications and results from ‘nearby’ designs before saying the lottery anomalies have nothing to do with risk.

John Clithero
@johnclithero.bsky.social

Lots of new followers! Hi! Here is a 2021 piece in JACR w/ @umakarma.bsky.social and Ming Hsu: "Toward an Integrative Conceptualization of Maladaptive Consumer Behavior" we combine concepts from marketing, psychiatry, and #neuroeconomics www.journals.uchicago.edu/doi/abs/10.1...

journals.uchicago.eduToward an Integrative Conceptualization of Maladaptive Consumer Behavior | Journal of the Association for Consumer Research: Vol 6, No 3Abstract Consumer research has explored several dimensions of maladaptive decision-making, including compulsive consumption and behavioral addiction. Here we propose extending this work by integrating...
John Clithero
@johnclithero.bsky.social

"Supervised Machine Learning for Eliciting Individual Demand" published last year in AEJ Micro w/ Josh Tasoff and JJ Lee. For those interested in choice prediction, WTP elicitation, and machine learning applied to experimental data. www.aeaweb.org/articles?id=...

aeaweb.orgSupervised Machine Learning for Eliciting Individual Demand(November 2023) - The canonical direct-elicitation approach for measuring individuals' valuations for goods is the Becker-DeGroot-Marschak procedure, which generates willingness-to-pay (WTP) values th...
John Clithero
@johnclithero.bsky.social

New account here so I will mention some of my recent papers! Here is one earlier this year in JCP, with @umakarma.bsky.social , Gideon Nave, & Hilke Plassmann: "Reconsidering the path for neural and physiological methods in consumer psychology" myscp.onlinelibrary.wiley.com/doi/10.1002/...

myscp.onlinelibrary.wiley.comReconsidering the path for neural and physiological methods in consumer psychologyRecent decades have witnessed a burst of neuroscience research investigating mental and physiological processes central to consumer behavior, including sensory perception, memory, and decision making...

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