Jonas Sickler

Jonas Sickler

@jonassickler.bsky.social

Published author, digital marketer, and Senior Brand Marketing Analyst at Terakeet

848 followers1.5K following364 posts

Jonas Sickler
@jonassickler.bsky.social

AI generated content has a multiplicity problem. IYKYK Multiplicity was an iconic 1996 film about a man who clones himself. But he learned that a clone of a clone of a clone loses quality. I see something similar happening with AI slop.

Jonas Sickler
@jonassickler.bsky.social

We have a metrics problem in SEO. We measure KPIs instead of business outcomes. Stop celebrating SEO wins with traffic charts. Executive leadership doesn't care about traffic. They care about topline and bottomline revenue, reputation, loyalty, brand awareness and equity.

Jonas Sickler
@jonassickler.bsky.social

SEOs need to be comfortable tying KPIs to business outcomes like revenue and profitability. Here are some questions we should be asking: How many conversions did organic traffic deliver? How much revenue did it drive? By how much did you reduce CPA by investing in SEO vs PPC?

Jonas Sickler
@jonassickler.bsky.social

On August 12th there were two big changes to the SERP landscape for brand name searches. 👇 1) 85% DECREASE in the number of brands showing video carousels. 2) 3x INCREASE in the number of brands showing Latest Posts carousels. Anyone else see this?

Jonas Sickler
@jonassickler.bsky.social

4 domains consistently dominate AIO citations for Fortune 1000 brand name searches over the last 90 days (none were Reddit) - Wikipedia - YouTube - LinkedIn - Yahoo Finance Reddit didn't even make the top 20. And AIOs show up 2x more often than 6 months ago. #seo #aeo #geo #brand #reputation

Jonas Sickler
@jonassickler.bsky.social

I’ve always said, if you have to hide the unsubscribe button to improve your unsubscribe rate, the problem isn’t the button … 😁

Mike Buckbee@buckbee.bsky.social

Just shipped one-click unsubscribes for SendCheckIt's emails. Gmail and Yahoo have required this from bulk senders since 2024, and Microsoft's Outlook rules from last May expect an easy unsubscribe too. The entire feature is two email headers:

Jonas Sickler
@jonassickler.bsky.social

Three AIO stats you need to know— 1) 1 in 4 brands now has an AIO for its brand name, up from 10% in January 2) AIO citations now take up 16% of all page one links, 4x as many as in January 3) Brands only control 35% of those brand name AIO citations

Jonas Sickler
@jonassickler.bsky.social

Most people think reputation management is about hiding bad news. It's actually about patching vulnerabilities in your search profile. Take Supermicro. An audit of their SERP highlights a significant vulnerability in their 'perspectives' feed.

Jonas Sickler
@jonassickler.bsky.social

It's never possible to drown out all negativity. But with the right strategy, Supermicro could claw back some control over the feature and reduce narrative risk — especially during media crises.

Jonas Sickler
@jonassickler.bsky.social

Today, Apple officially joined the personalized search game, granting Siri the power to answer questions from the web on virtually any topic using personal context and broad world knowledge. If #SEO / #AEO were getting dull for you, this should spice things up!

Jonas Sickler
@jonassickler.bsky.social

Main difference between #SEO and #AEO? You're optimizing for different outcomes: Clicks vs Control. SEO optimizes for clicks 🚘 [performance metric]💰 AEO optimizes for messaging 💬 [brand metric] ❤️

Jonas Sickler
@jonassickler.bsky.social

Technology surfaces insights. Humans translate signals into strategy. Take CarMax for example. Its unfavorable search landscape is driven by Perspectives and Video carousels sourced from a few content creators across a handful of domains, as well as organic listings and PAAs.

Jonas Sickler
@jonassickler.bsky.social

Understanding these details, CarMax can build a strategy to publish more video content on controllable sources like Facebook and YouTube. It can also work with influential content creators to reshape sentiment across third-party sources. And it can increase control over its organic results

Jonas Sickler
@jonassickler.bsky.social

Google: “Don’t create commodity content” Also Google: “Here are the top 10 SEO companies that recommended themselves” 🙄 Until Google fixes the root of the problem, commodity content isn’t going anywhere.

Jonas Sickler
@jonassickler.bsky.social

Video carousels represent a major opportunity for Fortune 1000 brands to control their search narrative. 42% of Fortune 1000 companies have a video carousel for brand name searches. 25% of the links in those carousels point to brand-controlled assets.

Jonas Sickler
@jonassickler.bsky.social

AIOs are more likely to show up for branded searches on Sundays and Mondays This chart shows the percentage of all Fortune 1000 brands with an AIO present every day for the last 90 days for brand name searches What do you think might be causing this pattern? #seo #aeo #geo #google #brand #aio

Jonas Sickler
@jonassickler.bsky.social

Here's a snapshot of today's SERP features across all Fortune 1000 companies for brand name searches. The length of the bar is the % of brands with each feature. The red segment is the % of brands with at least one negative listing in each feature.

Jonas Sickler
@jonassickler.bsky.social

It’s an incredible honor to accept Terakeet ’s Values in Action award for Excellence! I’m fortunate to get to work with some truly talented and amazing people every single day. #gratitude

Jonas Sickler
@jonassickler.bsky.social

This is what a brand crisis looks like as it erupts in the media and permeates the SERP. 🚨 Media sentiment abruptly shifts 📣 Top Stories module is inundated with negative news 📹 Videos are overrun by unfavorable stories 🗣️ Topics and discussions turn negative

Jonas Sickler reposted

Cyrus Maxx
@zyppy.com

You can only pick one. Which do you choose? 1) Ranking #1 in traditional results 2) First citation in AI Overview 3) Brand/website included in AI answer

Jonas Sickler
@jonassickler.bsky.social

We are one step closer to AI Mode becoming Google's default search mode. Now, on mobile, you can ask followup questions to AI Overview responses. AI Mode expansion is one of the 6 things on the horizon to watch for. More here: lnkd.in/ehkA5pJV #ai #google #search #seo #aeo

lnkd.inLeading Your Brand Through the Generative Search TransformationSearch has already undergone significant change with the evolution of Featured Snippets to AI Overviews, and then AI Mode. These aren't simple UI updates; they fundamentally reshape the search experie...
Jonas Sickler
@jonassickler.bsky.social

These are the biggest changes coming to Generative Search over the next 12-24 months — and what they mean for brands and consumers. #seo #geo #aeo #marketing #genai #google www.linkedin.com/pulse/leadin...

linkedin.comLeading Your Brand Through the Generative Search TransformationSearch has already undergone significant change with the evolution of Featured Snippets to AI Overviews, and then AI Mode. These aren't simple UI updates; they fundamentally reshape the search experie...
Jonas Sickler
@jonassickler.bsky.social

Personal Intelligence is now in AI Mode. Users can now connect Gmail and Google Photos to personalize AI Mode. If you get a promo email from a brand with 20% off mens shirts, and ask AI Mode for recommendations, will that email influence the response? Is email marketing the new #SEO?