Kevin Namaky

Kevin Namaky

@knamaky.bsky.social

CEO at Gurulocity Brand Management Institute. Lecturer at Miami University. Instructor at American Marketing Association.

133 followers102 following42 posts

New cohort starting March 19th on Brand Management Essentials. Small group setting with limited enrollment. And you’ll get templates you can put to immediate use for planning, positioning, and prioritizing your projects. Use code KEVIN10 for a discount: www.ama.org/events/bootc... #marketing

Open training alert! Learn the Core Components of Branding at our upcoming training in partnership with the American Marketing Association. www.ama.org/events/virtu... Check out the details below and use code KEVIN10 for a discount. 😉 #marketing #brandmanagement #branding #brandstrategy #training

ama.orgCore Components of BrandingLearn How To Build a Valuable Brand While most marketers have a general sense of what a brand is, it’s not always clear how to define and document a

I think the next trend will be brands undoing their internal agencies. Many brands who brought creative/media teams in for efficiency will realize 1) they aren't good at it and/or 2) marketing is becoming more complex and they can't keep up platforms as things constantly change. #marketing #media

We are running a virtual Brand Management Bootcamp on May 1st for the American Marketing Association. This in-depth training combines some of the most useful concepts from our trainings on strategy, brand positioning, and brand finance. Use code KEVIN10 for a discount. www.ama.org/events/bootc...

ama.orgBrand Management BootcampBuild an Effective Brand Strategy The term brand management can mean different things depending on whether you are talking to a designer, consultant,

It’s easy to under- and over-think strategy. You want to be disciplined and thorough. But great strategists can often rely on their experience and see the end game. And usually the simplest framework is the best one. Balance! #strategy #marketing #brand #brandmanagement #cpg

If you are a new manager, one of your first conversations or first 1:1 should be devoted to aligning on expectations and work styles. Don't be afraid to talk about it and come to a consensus on how you want to work together. #collaboration #leadership #management

Kevin Namaky reposted

Early on at Facebook, the nascent Content Policy team organically developed a set of aphorisms to guide our work. A set of simple-ish “north stars” to navigate by, keeping us on track while coping with of the ever growing and diversifying torrent of reports. 🧵1/9

“78% of marketers believe their briefs provide clear strategic direction. Only 5% of agencies agree.” This disconnect is so common, it makes sense that creative brief writing is the most demanded training that we get asked for. If this is something your team needs, let me know. #marketing #brand

I'll be running a virtual training session on How to Write a Marketing Plan on January 14th in partnership with the AMA. You'll learn how to create a marketing plan that outlines clear objectives and strategies. Be sure to use code KEVIN10 to get 10% off registration. www.ama.org/events/virtu...

ama.orgHow to Write a Marketing PlanBuild and Implement A Strategic Marketing Plan It can be easy to get wrapped up in the daily grind of executing various marketing tactics and

When I launched my first marketing strategy course, my students loved this tip... How to think like a marketer: *Think like your customer — the #1 rule of #marketing is to be relevant *Start with strategy — the #1 rule of #strategy is to make choices

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