Leah Becerra
Leah Becerra
@leahbecerra.com
Product Director at @newsmediahelpdesk.org. Journalist. Product thinker. Chicana. Runner. Techie person. Mizzou J-School grad 🐯 Past bylines: The Boston Globe, The Kansas City Star, Omaha World-Herald and others.
1.1K followers491 following159 posts
I’m here at #NPASummit in the RJI coworking space ✨ Room 422 ✨ Stop by and say hello to me and Sriya! We can answer your questions about @innovationrji.bsky.social and @newsmediahelpdesk.org. Also, we brought lots of swag. So, come grab some while the good pens are still available 👀
Leah Becerra reposted
Leah Becerra reposted
NEW: Brown Brothers Media — the vast content network scaled through the heavy use of AI + fake writers w/ fabricated credentials — has halted publishing amid what appears to be a Google crackdown on many of its sites. BBM may have been earning 64m+ readers per month. futurism.com/artificial-i...
I've been a big fan of @flatwaterfreep.bsky.social for years! Excited that we were able to cover their smart, sustainable approach to launching a nonprofit news organization in @newsmediahelpdesk.org. Read this case study to learn why Little Green Light CRM is their centerpiece software.
Kinda like that time Snoop Dogg tried to rebrand as Snoop Lion … I don’t think it’s gonna catch on.
We all keep referencing Terminator, but this is actually how The Murderbot Diaries begins. www.pbs.org/newshour/nat...
Leah Becerra reposted
@Muckrock.com is adding four free services for verified newsrooms. These tools can help watch a webpage for changes, monitor sources alongside an AI agent, search public records and geotag stories. https://www.muckrock.com/news/archives/2026/sep/09/four-new-ecosystem-services-available/
Google has quietly rolled out pay-per-value AI licensing program to publishers. But, like other AI licensing marketplaces launched by tech companies, there isn't a lot of transparency around how value is calculated.
Leah Becerra reposted
McClatchy laid off 12 journalists at the Lexington Herald-Leader, a majority of its positions, as a part of its deep, nationwide layoffs. www.lpm.org/news/2026-09...
Leah Becerra reposted
I, the only data reporter at the Charlotte Observer, am among the McClatchy layoffs in the bloodbath today. The HR person asked me not to talk about it! AMA. Anyway, here’s a link to one of my most important stories this year. www.charlotteobserver.com/news/local/a...
Sharing screenshots of the X posts about McClatchy layoffs happening today. These reference @kansascity.com and @miamiherald.com staff cuts.
Leah Becerra reposted
Congrats to all the newsrooms recognized by @journalists.org's 2026 Online Journalism Awards! 🧵(1/4) Diving into the OJA winners’ reports is a great way to get inspiration and ideas to take back to your newsroom. We’re also excited to see two newsrooms we published case studies about honored, too!
Leah Becerra reposted
“We’re not just putting prompts into Claude or ChatGPT and then, voila, we have a story.” About a year and a half since Axios signed a three-year licensing deal with OpenAI, we look at how the partnership is going for the news teams working on Axios Local newsletters.
Leah Becerra reposted
If you've ever edited a reel on Instagram or used TikTok's native video editor, you know they aren't the best for having complete control over the final edit. Here's a guide to using CapCut, a mobile app for editing vertical social videos.
ICE sent officers to a man’s home over an email. Now, he’s suing. AP reports that he’s one of at least two residents of upstate New York who was served with a federal warning in June for criticizing ICE online.
Wish this trend were being monitored more closely, because there’s no way Ford is alone in making this error. “Mistakenly we thought that by just introducing artificial intelligence and ingesting the design requirements that we had, that that would produce a high-quality product.”
Leah Becerra reposted
A little piece of my soul shrivels up every time I get a message laying out how another company plans to use personal data in ever encroaching ways for AI training. I got one of those emails recently from Google and blogged about it for @wired.com: www.wired.com/story/how-to...
Excited to take @newsmediahelpdesk.org on the road to INN Days this week! We’re a sponsor of the annual @inn.org conference this year, which means you can grab some of our swag in Pittsburgh. If you see me, say hello! Tell me how the Help Desk can support your news org’s digital strategy.
Have you been thinking about your newsroom's path forward in an AI internet? The @newsmediahelpdesk.org has been, too. This month's newsletter offers guidance for local news on where to begin.
I love @404media.co's newsletter. Today's edition pointed to this gem of a story on Amazon employees' Slack channel for memes mocking the company’s AI products.
Leah Becerra reposted
We just added two new categories to the Scorecard: social media management and AI monitoring. Look up individual tools or filter by category and compare to see which tool aligns best with your news organization's needs. Visit the Scorecard here: https://www.newsmediahelpdesk.org/tools-scorecard/
🧵 Thread full of info for local news publishers thinking about how to react to Google's latest search changes.
With Google's announcement that it's changing its search function to be more AI-powered and conversational, it's a good idea for news publishers to experiment with different ways to approach AI traffic online.
The @sltrib.com has removed its paywall, making its journalism free for anyone.
Leah Becerra reposted
SURVEY: When audiences see "no comment" in a story, one in five trust the reporting less, while nearly 40% assume the source is hiding something. Dig deeper: rjionline.org/news/journal.... #NoComment
Last week, @newsmediahelpdesk.org profiled @technicallynews.bsky.social in a case study looking at the news organization's decision to optimize its journalism for AI discovery.
One of the tools that empowered news leaders at Technical.ly to choose this strategy was Known Agents. It's a low-risk AI monitoring tool that can help news organizations better understand their agent audience. Here is the Help Desk's guide for news publishers wanting to get started with the tool.
It's the final day of classes this semester at Mizzou. Just figures that something like this would happen 🥲
All eyes in the journalism industry were on Bloomington last year when Indiana University halted printing of the Indiana Daily Student newspaper. This write-up from @columjournreview.bsky.social is a good overview of everything that went down and what's happened since.
Leah Becerra reposted
New today: The Media Copilot's founder, @petepachal.bsky.social, writes about how journalists can use AI to create a deep research report. He includes an example prompt and some best practices to help make fact-checking outputs easier for reporters.
"Researchers working with data from the Internet Archive have discovered that a third of websites created since 2022 are AI-generated." And I bet they all have great UX, too 🫠
I see you @wired.com! And I would love to talk about how this advertising effort is going for @newsmediahelpdesk.org.
A US soldier who participated in the operation to capture Nicolás Maduro in Venezuela has been charged with using classified information to bet on the mission on Polymarket.
As I'm actively cursing and struggling with Meta Business Suite, this news signals this experience will only get worse.
At first I felt trolled, then I found myself loving this: www.nytimes.com/interactive/...
Leah Becerra reposted
Happy #LocalNewsDay 🎉 📣 Today, ~1,300 newsrooms, ~200 partners, and ~15 sponsors across the country are celebrating the importance and impact of local news. Join us in the celebration by finding a local newsroom to support (there are SO many LIONs on this list 🦁): localnewsday.org/newsrooms/