My new book chapter with Linda Brennan: Social Marketing Communication: Influencing Behaviours for Social Good. We revisit the Four Es framework (Engage, Easy, Educate, Enduring) and tackle challenges like misinformation and funding constraints. 🔗 doi.org/10.1515/9783... #SocialMarketing
Lukas Parker
Lukas Parker
@lukasparker.com
Professor Lukas Parker is the Director of 3C (Communication and Change Co-Lab) and a social change researcher at RMIT University, Melbourne (Naarm). Opinions are my own. Pronouns: he/him 🏳️🌈 On Wurundjeri Country
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Lukas Parker reposted
A reminder, Russia was responsible for the shooting down on Malaysia Airlines Flight 17 which killed 27 Australians. And this is our AUKUS partner with whom according to Richard Marles we have "shared values"
"Trump’s actual purpose was plainly not to increase US diesel supplies, or otherwise lower prices, but rather to make clear his intention to definitively change sides & become Russia’s wartime ally — & to undermine the sanctions regime against Russia the US worked so hard to implement over 5 years."
Politicians are quick to shift blame to social media - and it is part of the problem - but in the last week we witnessed a racist attack "shamed and stoned" by a Liberal against a Labor minister in parliament without repercussion and One Nation making vile videos about a Senator’s medical condition.
The Onion predicted it theonion.com/doj-to-bring...
… but does this person he’s never heard of have a Fifa Peace Prize?
Trump: "How about this? Today they gave out the Nobel Peace Prize to a person, I've never heard of the person. It's a mystery person. I settled eight wars ... I'm about to settle or win two more. Iran and Russel-Ukraine. Russia-Ukraine."
Executions are barbaric. Televised executions are grotesque. @albomp.bsky.social: at what point are you going to say something?
Lukas Parker reposted
In other news, Jess Wilson wants to force Blockbuster and Video Ezy to reopen #SpringSt #vicpol www.theguardian.com/australia-ne...
Lukas Parker reposted
Lukas Parker reposted
📘 New: Social Marketing and Behaviour Change: From Theory to Action by Brennan, @lukasparker.com, Micallef & Luu. A revised toolkit of behaviour change models for #socialmarketing, health promo & beyond. New chapters on macro-social marketing & systems models. 🔗 doi.org/10.4337/9781...
Lukas Parker reposted