Mac Worsham

A rule tells people what to do. The way it gets lifted tells them what to believe. In this research, a reversal left unexplained read as "it was never that serious." #FutureOfWork

Only 2 in 5 U.S. workers have what @gallup.com calls quality jobs. One piece is voice, a say in things like how new tech gets used. Asking first costs almost nothing. #Leadership www.gallup.com/analytics/69...

World Series Game 3 tonight at Tropicana Field, 8pm ET. Down 2-0, and nobody in Tampa Bay is worried. Rays up! @raysbaseball.com #WorldSeries #ForTampaBay #GoRays #Rays #RaysUp

Bath & Body Works built its new Feel Good store around what shoppers told it, right down to sink stations for testing. Finally, a store that wants you to wash your hands six times. #Retail www.retaildive.com/news/bath-bo...

Macy's is adding sensory-friendly Santaland hours with @childmindinstitute.bsky.social, calmer times for kids who'd find the full North Pole a lot. I love this. More families get the magic. #Accessibility www.retaildive.com/news/macys-h...

It took $67 million just to make the top quarter of corporate givers last year. They gave 1.61% of profits or more. The median gave 0.78%. Communities notice. #Philanthropy www.philanthropy.com/news/fewer-c...

Candy corn started out in 1880s Philadelphia as candy chicken feed, until a rival branded it for Halloween and a tradition was born. Now there’s a candy corn perfume. I have questions. @wsj.com www.wsj.com/lifestyle/tr...

Live events could hit $1 trillion by 2030, says Davis Noell of Providence Equity, because the more digital life gets, the more people want the room. Rays fans can confirm. Game 3 is Monday at the Trop! @fortune.com fortune.com/2026/10/25/i...

Dusty Baker’s answer to players complaining about the heat was to sit on the sunny bench himself. If he could, they could. I’ll take that over a memo. Go Rays tonight! #Leadership www.investors.com/news/managem...

36% of Americans wanted to volunteer last year and didn’t. Meanwhile 72% of nonprofits call volunteers essential, and 25% of funders agree. @chronphilanthropy.bsky.social #Philanthropy www.philanthropy.com/opinion/amer...

Game 1 got away, 3-2. Game 2 is tonight in Milwaukee and we're ready. Let’s go Rays! @raysbaseball.com #RaysUp #fortampabay

Nike saw women wearing last year’s race medal on bags and with their own jewelry, so this year’s medal is jewelry. The all-woman team even tested whether the clasp opens with long nails. That is listening. @fastcompany.com #Marketing www.fastcompany.com/91628222

Most of us assume an email ask lands about as well as one made in person. Vanessa Bohns's research says otherwise, by a wide margin. Something to weigh before the next important request goes out by email. #Business

WSJ ranked S&P 500 boards, and Intuitive Surgical came out on top. One thing it tried to score is whether directors are likely to push back on the CEO. Polite applause can be a warning sign. @wsj.com #Leadership www.wsj.com/articles/the...

A planner in Ann Arbor rereads client emails and deletes the jargon before sending. RMD, gone. QCD, gone. A nod isn’t understanding. @marketwatch.com #Money www.marketwatch.com/story/smart-...

The Rays are in the World Series, and Game 1 is tonight in Milwaukee. I may need a nap this afternoon. Go Rays! @raysbaseball.com #RaysUp

If an AI agent books your hotel, it never sees the TV ad. Choice Hotels CMO Noha Abdalla says that may turn her job into making the stay and the reviews great. The experience becomes the ad. #Marketing sloanreview.mit.edu/article/five...

Mr. Pibb spent two decades as Pibb Xtra. Then it got its old name back, and Morning Consult calls it 2026’s fastest-growing brand. I’m delighted! The old name was the promise. #Branding www.marketingdive.com/news/how-coc...

Marriott Bonvoy’s new ads show crumpled sheets and meals half eaten, on purpose, so the pictures look the way a guest actually experiences a stay. A hotel ad you could believe! #Marketing www.marketingdive.com/news/how-mar...

70% of donors surveyed worry AI bots pose as people. I like Cherian Koshy’s answer: a named human in charge of every AI use, and upfront about it. @chronphilanthropy.bsky.social #Nonprofit www.philanthropy.com/news/donors-...

Target’s holiday ads open an Academy of Giftology, with D’Arcy Carden as Chief Giftologist. I’d like to apply. Shoppers grade it at the register. @patchadams03.bsky.social #Advertising www.marketingdive.com/news/target-...

You've likely seen a quote about treating a janitor with the same respect as a CEO. Kind, but if respect has to be announced down the org chart, haven't we already decided who's on top? Different jobs, same people. #Leadership #Respect #Kindness #WorkplaceCulture #CompanyCulture #EmployeeExperience

A price notice is a small test of trust. Show the reasoning, tie it to something people can check, and the number stings less. #Marketing

Honda’s best Q3 since 2019 came on record hybrid sales, and KBB thinks the new “Honda Hybrid” name is uncreative. I like it. It says exactly what’s in the box. @marketwatch.com #Cars www.marketwatch.com/story/honda-...

Salespeople who heard a buyer’s story were 17% more willing to make concessions, even when the buyer was lying. A good story isn’t proof. Decide after it ends. Ried and Kaufmann in MIT SMR #Psychology sloanreview.mit.edu/article/a-co...

Who knew the gray market could be a loyalty program? Panerai welcomes collectors to P-Day whether they bought in a boutique or found a vintage piece secondhand. Your biggest fans may not be in your CRM. @hbr.org #Branding hbr.org/2026/10/the-...

Adults 18 to 34 are now the fastest-growing group ordering kids’ meals, up 51% since 2022, says Circana. The Happy Meal’s newest fan may have a mortgage. Your customers aren’t always the ones on the box. @fastcompany.com #Marketing www.fastcompany.com/91621893

Lorraine Ball yelled “Thank you! See ya tomorrow!” to Allison Carter every night, good day or bad. Thanks that never changed with the weather is why it meant something. A lovely tribute in PR Daily. #Leadership www.prdaily.com/she-changed-...

A vague “made with AI” label cut engagement even when quality matched. A specific one, saying what the creator actually did, hurt far less. Disclosure is communication too. USC Marshall research via @ssir.org #SocialMedia ssir.org/articles/ent...

Leaders who react to every new signal create “strategic drift and emotional whiplash,” say Jim Detert and Rahul Bhandari in MIT SMR. Their fix is a pacer who asks what you’re willing to stop doing. #Leadership sloanreview.mit.edu/article/why-...

Jobs told Ron Johnson to sum up the Apple Store in four words or less. They chose two: “Enrich lives.” So no sales commissions, and a free Genius Bar. The words matched the store. @inc.com www.inc.com/carmine-gall...

Whoever answers first sets the real rule, whatever the org chart says. A daily stretch where the manager stays out of the thread is a small, visible way to show the work changed hands. #FutureOfWork

“My job is to be clear, honest and authentic, and to trust that my team can handle it.” Student Maids founder Kristen Hadeed, via IBD. Saving this one. #Leadership www.investors.com/news/managem...

Somewhere in Norwell, Mass., a person is striking a cymbal and listening very carefully. At Zildjian, every one gets that test before it can carry the family name. A lovely read from @fortune.com on craft. #Design fortune.com/2026/10/18/a...

Nonprofit friends: the next generation of major donors wants to see the impact and stay involved. The annual report alone won’t cut it (sorry, annual report). Once in, they stay. Via the Chronicle of Philanthropy. #Nonprofit www.philanthropy.com/news/giving-...

Corporate translation guide, via @fortune.com: Gen Z would rather hear “come back” than “circle back.” Fair enough. Let’s take this offline and put a pin in the rest. #FutureOfWork fortune.com/2026/10/19/c...

Tampa Bay Rays - just one game away from the World Series. My team. So proud. #fortampabay #gorays #raysup #rays

Kiley Pulley took a part-time cashier job at Walmart at 16. Before she turned 22, she was its youngest U.S. store manager, and Walmart now helps pay for her degree. Her lesson: delegate, and trust your leads. @businessinsider.com #FutureOfWork www.businessinsider.com/how-walmart-...

The @wikimediafoundation.org raises money with an average gift of $10. Donations still grew from $153M in 2022 to $187M in 2025, and even active donors get only about eight emails a year. Asking for less, and meaning it, builds the relationship. #Nonprofit www.philanthropy.com/solutions/ca...

Nestlé CEO Philipp Navratil told @businessinsider.com that early on, he struggled to tell people when their work fell short. Now he’s direct, then spends more time on how to fix it together. “I feel that I owe it to the person.” #Leadership www.businessinsider.com/nestle-ceo-s...

Dave’s Hot Chicken briefly knocked Meta’s Muse off the top of the U.S. App Store, @inc.com reports, by asking fans to download its app for a free slider. About 500,000 signed up. A great launch day. The real test is who’s still ordering next month. #Marketing www.inc.com/amaya-nichol...

In a @kickresume.bsky.social test, human-written résumés drew a 31% positive response; fully AI-written ones, 10%. Tools polish words. The specifics that make anyone believe them still come from the person who did the work. #JobSearch #Careers www.marketwatch.com/story/are-ai...

Rays win! #fortampabay   #raysup   #rays #gorays @RaysBase

A test worth stealing, via PR Daily: stand up and read your draft aloud in the voice of whoever is supposed to be speaking. Any line that would sound strange from a real person gets cut or rewritten. #Writing www.prdaily.com/deslopify-yo...

Shaquille O’Neal promised his mother he would finish his degree. He now has four and is working on a fifth. His line to Fortune on what college teaches: “You learn how to finish what you started.” #Education fortune.com/2026/10/17/s...

Same investigation, different neighbors: readers rated it more accurate beside community stories. “Engagement data can’t tell you what caused audiences to engage … Randomization can.” Syracuse’s Local NExT Lab, via Nieman Lab. #Journalism www.niemanlab.org/2026/10/a-ne...

Why I’m posting more: I started The Veritas Continuum™ around one question, the distance between what organizations say and what people actually experience. The stories I share show that drift, and the organizations closing it. Want to talk about yours? Reach out.

Jeff DeGraff in @fortune.com on Odysseus and AI: “The most dangerous voice is the one telling you what you most want to hear.” An assistant that agrees with every plan is the Sirens’ song. Ask it to argue the other side. #Innovation fortune.com/2026/10/17/i...

Fortune’s Diane Brady once wrote jokes for a UN environment chief. His advice: “Don’t joke about serious subjects. Joke about me.” People connect as humans before they solve hard problems together. Leaders who laugh at themselves help. #Leadership fortune.com/2026/10/16/m...

A CEO’s case for “radical accountability” in Fast Company: for Michael Schreibmann, it’s running, and the lesson is keeping promises when nobody is monitoring you. Teams notice that habit long before they read the values statement. #Workplace www.fastcompany.com/91623258/why...