Marie Martens

Marie Martens

@mariemartens.me

Bootstrapping @tally.so, the simplest way to create forms since 2020. Sharing our journey with you every step of the way. More thoughts on → blog.tally.so

947 followers201 following64 posts

Marie Martens
@mariemartens.me

You raise, you build, you grow, you exit. That's the startup script. We're trying to write a different one: @tally.so just reached $6M ARR, bootstrapped and product-led, with a team of 10 and over 2.5 million users. Here's what happened on the road from $5M to $6M, including what went wrong.

blog.tally.so6 years in, $6 million farSix years ago I wouldn't have believed you if you told me we'd build a product-led business used by over 2 million people, with a team of 10. Yet here we are.
Marie Martens
@mariemartens.me

What changed: → We dropped revenue targets, instead we’re optimizing for product quality → AI search is our #1 acquisition channel → A trusted community is becoming our moat

Marie Martens
@mariemartens.me

We're chasing a feeling: that every time you open Tally, it just works, and it's a little bit better than the last time you used it. Thanks for being part of our journey 🫰

Marie Martens
@mariemartens.me

When I see Claude enter Slack and fix bugs, I can’t help but think about how much has changed since we launched @tally.so 5 years ago (and which world my 2- and 5-year-old will grow up in). Feels pretty special to be building right now with a small powerhouse team.

Marie Martens
@mariemartens.me

Sneak peek! Create your @tally.so forms from a simple prompt 🤯

Wouter@wouterds.com

Are you building agentic workflows that support MCP usage ✨? Then I have GOOD NEWS for you! As of today @tally.so has an MCP server in beta you can start integrating to build and update forms directly from your AI workflows. 🪄 More info can be found on developers.tally.so/api-referenc....

Marie Martens reposted

Tally Forms
@tally.so

We're still buzzing from our first meet up last week, here in Ghent with Next Play. We got to meet so many incredible builders, and dive into building Tally. A huge thank you to everyone who joined us, you made it magic. 💛

Marie Martens
@mariemartens.me

We did it 🥹 $2M ARR, bootstrapped, team of 5. In 2020, we asked: ❌ Why are forms boring & expensive? ❌ Why do they look bad? What if: ✅ Forms could be fun and budget-friendly? ✅ We built an independent company? So proud of this @tally.so milestone—latest update here: blog.tally.so/we-crossed-2...

blog.tally.soWe crossed $2M ARR with a Bootstrapped Team of 5Two million in ARR with a full-time team of five—it still feels surreal. It’s been a journey of relentless execution, tough prioritization, and a whole lot of learning. Here’s a look at what’s happeni...
Marie Martens
@mariemartens.me

Running our annual satisfaction survey for @tally.so. We’re focusing on: • NPS score • Papercuts: The little things we can improve • Key Benefits: What users love most about Tally Can’t wait to dive into the results—will report back soon! 🫡

Marie Martens
@mariemartens.me

Our tiny @tally.so team built a product that’s now used by 500,000 people 🤯 That’s more people than there are zebras in the world 🦓 (thank you ChatGPT) or enough to sell out 10,000 movie theaters! Absolutely mind-blowing. Thank you to everyone who’s part of this journey!

Marie Martens reposted

Tally Forms
@tally.so

As we wrap up 2024, we're grateful to 500,000 of you who make Tally possible! We grew to a team of 4, moved into our first office, and met so many of you at events. In 2025 we’ll double down on our mission: making forms simple, yet powerful. Thank you for being part of our journey! 🎉 Team Tally

Marie Martens
@mariemartens.me

💡 How did you come up with the idea? 🔎 Where did you find your first users? 🚀 How did you launch? 🛠️ How do you streamline operations? Here's an in-depth case study by @milestones.so on Tally’s journey—from idea validation to launch, first revenue, and scaling up to 450,000 users.

Milestones@milestones.so

Milestones is on Bluesky! 🥳 Very excited to have a platform that loves the open web. Featuring the amazing @mariemartens.me and the @tally.so case study we created together for the first post here: milestones.so/case-study/t...

milestones.soCase Study: Tally - full business analysis with Marie MartensDive into the business story of Tally. Learn how Marie Martens achieved success with actionable insights and strategies you can apply to your own business.

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