NEW: The iPhone Duo screen-cracking issue is real. Apple hasn’t given stores or customer service representatives guidance but the company is investigating it. Several have personally sent me their images and stories of their new $2000 device breaking within hours. www.bloomberg.com/news/article...
Mark Gurman
Mark Gurman
@markgurman.bsky.social
Breaking News on Apple and Tech. Bloomberg Managing Editor and Chief Correspondent. Subscribe to Power On. Tips: mark@markgurman.com. Signal: markgurman.01. Telegram: GurmanMark.
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Power On: Apple’s touch-screen MacBook Pro will arrive on Wednesday, marking the tech giant’s latest major reversal. www.bloomberg.com/news/newslet...
NEW: Episode 4 of the Power On podcast is out! I’m joined by @AndruEdwards to go deep on the iPhone Duo after a week of testing: what’s great, what’s missing and what’s next. We also discuss the pre-order mess and preview next week’s touch Mac launch. podcasts.apple.com/us/podcast/i...
Power On: Apple’s new HomeView shows the undeniable potential of a higher-end version with a robotic arm. www.bloomberg.com/news/newslet...
NEW: Episode 3 of the Power On podcast is out! We break down Apple’s smart home launch, go hands-on with the HomeView, and debate the new Apple TV & HomePod mini. Plus, exclusive details on Apple’s upcoming touchscreen Mac launch, OLED iPad mini and more. podcasts.apple.com/us/podcast/a...
NEW: Apple is preparing to launch the first set of Apple Intelligence features in China in December after being stuck in years of regulatory scrutiny. www.bloomberg.com/news/article...
Power On: Apple spent a decade losing the smart home. Now it has a plan to compete: HomeView, a new Apple TV and HomePod mini, and LG-built accessories. Tuesday’s unveiling is about protecting the iPhone as much as outfitting your house. www.bloomberg.com/news/newslet...
NEW: Apple is naming Steve Smith its new M&A chief, shifting longtime dealmaking head Adrian Perica to focus exclusively on his responsibilities overseeing parts of the company’s services business. It’s the latest management shake-up under John Ternus. www.bloomberg.com/news/article...
Episode 2 of the Power On podcast is out! I dig into John Ternus’s first month as CEO, why layoffs are possible, his focus on design, and Tim Cook still being very much involved. Plus, Meta’s new VR headset shows what Apple’s Vision Pro should have been. swap.fm/l/6WYbOLsD84xhriOEwka2
NEW: Apple - in an unusual partnership with LG - is readying a Doorbell, Deadbolt Lock, Thermostat, Indoor Camera, Outdoor Camera, Floodlight Camera and more to rival Amazon and Google as part of its major smart home reboot. www.bloomberg.com/news/article...
Apple’s touch-screen and OLED MacBook Pro has one more thing: they are lighter — Significantly lighter. Apple has reengineered the machine’s interior, miniaturizing parts and rearranging components to make the computer much easier to carry. www.bloomberg.com/news/newslet...
Power On: After years without a design chief overseeing both its hardware and software design teams, new Apple CEO John Ternus has found one: himself. www.bloomberg.com/news/newslet...
Power On Episode 1: Apple wants to take over your home. Is Siri AI ready? Apple: podcasts.apple.com/us/podcast/a... Spotify: open.spotify.com/episode/13lV...
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This Thursday, I’m launching the Power On Podcast and it’s all about Apple and consumer tech. It’ll be available anywhere you can get your podcasts, including on Apple and Spotify. It’ll also be a video podcast on YouTube and Bloomberg’s website. Enjoy!
NEW: Apple will launch its next big thing on October 13, a major new smart home device with a display. Here’s an in-depth look at its design, features, apps, use cases and more — www.bloomberg.com/news/article...
NEW: Apple’s new CEO John Ternus is moving to overhaul the company to run faster, leaner, launch products more frequently and squeeze more revenue out of existing products and services. A look at the plans — www.bloomberg.com/news/article...
Power On: Meta’s VR Glasses are what Apple’s Vision Pro should’ve been. A look at the new device and Apple’s different attempts over the years at similar headset designs. www.bloomberg.com/news/newslet...
Exclusive: All the details on Meta's new Muse Charm, a dedicated AI hardware device that sits in the palm of your hand for Muse. It can be worn with a wrist strap, has an OLED screen, 5G and was developed by Apple's former top interface design executive. www.bloomberg.com/news/article...
NEW: Meta debuts $1,299 VR Glasses at 100 grams by offloading the battery and compute to an external pack. In a demo, it's pretty close to the Apple Vision Pro at less than half the price and 1/6th the weight. They are incredible. www.bloomberg.com/news/article...
NEW: Meta launches camera-free Ray-Ban smart glasses, debuts the third-generation Ray-Bans with cameras, brings Muse to glasses, and upgrades its Display glasses with new software. www.bloomberg.com/news/article...
NEW: Apple is developing a Whoop competitor. www.bloomberg.com/news/article...
Here’s the story with the iPhone Duo Apple Pencil. A new stylus was originally planned and scrapped due to technical snags, so Apple pivoted to supporting the iPad Apple Pencils. www.bloomberg.com/news/newslet...
Power On: Apple’s new Intelligent Personal Hub strategy is about far more than the iPhone. It’s a major teaser for its incoming home AI hub device with a screen. www.bloomberg.com/news/newslet...
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Power On: Apple’s iPhone Duo will one day be remembered just a notch below the 1998 iMac, 2001 iPod and 2010 iPad and eventually turn foldable smartphones into the new normal. www.bloomberg.com/news/newslet...
Power On: Apple’s iPhone Duo will one day be remembered just a notch below the 1998 iMac, 2001 iPod and 2010 iPad and eventually turn foldable smartphones into the new normal. www.bloomberg.com/news/newslet...
Follow the Apple event with me on our live blog www.bloomberg.com/news/live-bl...
NEW: Apple’s $2,000-Plus Foldable iPhone Was a Decade in the Making — Inside the development of the device, pricing details, the gigantic impact of Tim Cook, what it means for new CEO John Ternus and more www.bloomberg.com/news/article...
Power On: The early signs out of Cupertino are that Tim Cook will still loom large at Apple. And the ex-CEO’s new pay package doesn’t dispel that notion. www.bloomberg.com/news/newslet...
NEW: Apple to Kick Off Ternus Era With Its Biggest-Ever Slate of New Products — From the foldable iPhone to a touch-screen MacBook, here’s what to expect on Sept. 9 and beyond. www.bloomberg.com/news/article...
NEW: Apple sets pay for John Ternus and Tim Cook in their new roles. Ternus CEO target pay for 2027 is $58 million, while Cook as chairman is at $47 million. This is salaries + stock units that can fluctuate in value so could be higher (likely) or lower. www.bloomberg.com/news/article...
Apple Maps is renaming Lake Ontario to Lake America. Change is rolling out now. US: Lake America Canada: Lake Ontario International: Both names www.bloomberg.com/news/article...
Apple's changing of the guard continues, with former CFO Luca Maestri stepping down from his recent role of VP of Corporate Services. He remains on payroll for now, hosting a popular class at Apple University. www.bloomberg.com/news/article...
NEW: Phil Schiller, one of its most important and visible executives during both the Jobs and Cook eras, is stepping down from his role leading the App Store and product launch events in Apple’s major changing of the guard. www.bloomberg.com/news/article...
NEW: Tim Cook sends a final memo to Apple employees on his last day as CEO. “I will miss this work in ways I can only begin to imagine, even as I remain completely at peace with my decision,” he says, adding he has “enormous comfort” with Ternus in charge. www.bloomberg.com/news/article...
The Big Take: Apple’s Ternus Takes the Reins as CEO, With AI as Job No. 1 — A look at the stakes surrounding Apple’s new CEO, what’s likely to change, what won’t change and new details on Ternus’s plans as the company’s new leader. www.bloomberg.com/news/article...
Some new details on the Apple Watch, including when the next revamp is scheduled, ceramic Series 12 color options, a new feature to enable all-day, continuous heart rate tracking, plus Whoop/Oura like wellness tracking. www.bloomberg.com/news/newslet...
Apple tested a new Pencil for the upcoming foldable iPhone that magnetically attaches to the side of the device. But it seems unlikely that Apple will actually launch this. “Who wants a stylus?! Yuck.” www.bloomberg.com/news/newslet...
Apple’s heads of retail, marketing and services have all been at Apple around four decades each. Here’s who will likely replace each of them in the coming years.
Power On: When John Ternus becomes Apple’s CEO this week, one of his biggest challenges will be a need to soon revamp a management team that has steered its corporate culture for decades. A look at another shake-up to come. www.bloomberg.com/news/newslet...
Power On: When John Ternus becomes Apple’s CEO this week, one of his biggest challenges will be a need to soon revamp a management team that has steered its corporate culture for decades. A look at another shake-up to come. www.bloomberg.com/news/newslet...
NEW: Apple is gearing up to launch a new version of the Mac mini, as early as ahead of its September iPhone launch. www.bloomberg.com/news/article...
Apple is preparing to make retail store changes to its accessory and home device sections, indicating that major new products in that space (HomePod mini, Apple TV, and the smart home hub with screen) are coming. www.bloomberg.com/news/newslet...
Power On: Apple is about to bring some of its product magic back with its first foldable iPhone - Why I’m excited, what people who’ve used it think, what it means for Apple in China and how it stacks up. www.bloomberg.com/news/newslet...
NEW: Despite the leaked video of the AirPods with Cameras inside of an upcoming macOS update, I’m told nothing has changed: the product is still delayed till 2027. www.bloomberg.com/news/article...
NEW: Another Apple management change, with company hiring a new head of government affairs that will work closely with the Trump Administration. Nate Gatten comes from American Airlines, which announced his exit this morning. www.bloomberg.com/news/article...
NEW: Apple’s top executive in charge of Apple Pay & Wallet, Jennifer Bailey, is leaving . One of Apple’s most influential executives, her departure is the latest in a changing of the guard, with several leaders nearing retirement amid the CEO transition. www.bloomberg.com/news/article...
NEW: Apple is still planning to offer a glass-centric overhaul of the iPhone for the device’s 20th anniversary next year, people familiar with the matter said, countering an analyst report that the move had been canceled. www.bloomberg.com/news/article...
Power On: Apple is exploring a major shakeup to the Apple Watch amid a new era of wearables from Oura, Google, Whoop and others. www.bloomberg.com/news/newslet...
NEW: OpenAI’s device - a human-like smart speaker - will look like a doughnut and be the size of a hockey puck. It meant to be held. It has a camera, speakers, microphones, lights and, most notably, moving parts to show interactivity. It’ll be $300-400. www.bloomberg.com/news/article...
NEW: Apple gears up for in-person iPhone event in the first half of September, asking retail employees to apply for a lottery to work the event www.bloomberg.com/news/article...