Matnelsonppc.com, LLC

To build a truly profitable Google Ads account, you need to optimize for POAS (Profit on Ad-Spend). I just published a deep dive on PPCStack here: 👇️ Let me know your thoughts. www.ppcstack.io/p/maximizing... #GoogleAds #PPCMarketing

Client: "Let's double our Google Ads budget!" Me: "Hold on. Those new leads might cost 3x more." Doubling spend triggers diminishing returns—spiking your Marginal CPA while hiding behind a "good" Average CPA. Scale safely with my new guide: 👇 www.matnelsonppc.com/blog/scale-y... #GoogleAds #PPC

I recently replaced Google Tag Manager with Cloudflare Tag Manager to unify my consent management and boost SEO performance—and I’m moving my clients there, too. Read my latest article to find out why I made the switch. 👇 fullstackppcdispatch.substack.com/p/why-i-repl... #GTM #Cloudflare

PMax can drive incredible results, but you have to treat it like a beta campaign and put strict parameters in place. I just published a new guide on how to get started with PMax without wasting your ad spend. Read the full guide here: www.matnelsonppc.com/blog/how-to-... #GoogleAds #PMax #PPC

Paying for Google Ads clicks but getting zero leads? Fix your keyword targeting, budget math, and landing page friction to start turning traffic into clients. Check out my full blog post here: 👇️ www.matnelsonppc.com/blog/why-you... #GoogleAds #PPCMarketing #PaidMedia #LeadGeneration

Google Ads is auto-upgrading campaigns to AI Max. My new Substack deep-dive explains this auction shift and provides a 3-step audit checklist to protect your budget. Read the full breakdown here: 👇️ #GoogleAds #PPC #PerformanceMax #AIMax fullstackppcdispatch.substack.com/p/googles-au...

"How much should I spend on Google Ads per month?" It's the #1 question I get—and $300/month sadly won't cut it. In my new post, I break down a simple formula to calculate your ideal budget based on CPCs, and conversion rates. Read it here 👇 www.matnelsonppc.com/blog/how-muc... #GoogleAds #PPC

Notice a sharp dip in your GA4 traffic since implementing a consent management banner? Don't panic—this might actually be a positive shift for your data strategy. Here’s why it’s happening and how to pivot: 👇 #GA4 #ConsentBanners #FirstPartyData #GoogleAds #MarketingTips medium.com/fullstack-pp...

Tired of paying for junk leads? Google Ads AI needs strict guardrails, or it will drain your budget on spam. Discover how to train the algorithm to find quality leads in my newest Fullstack PPC Dispatch guide. Read it here: 👇 open.substack.com/pub/fullstac... #GoogleAds #PPC #PMax #AIMax

If Google is automating my ads via PMax and AIMax, do I still need a consultant? The short answer is absolutely! However, many businesses are having to learn this the hard way. Read my new blog here: 👇 www.matnelsonppc.com/blog/how-ai-... #PPC #GoogleAds #PMax #PerformanceMax #AIMaxforSearch

𝟮.𝟱 𝗯𝗶𝗹𝗹𝗶𝗼𝗻 𝘂𝘀𝗲𝗿𝘀 𝗼𝗻 𝗔𝗜 𝗢𝘃𝗲𝗿𝘃𝗶𝗲𝘄𝘀. 𝟭 𝗯𝗶𝗹𝗹𝗶𝗼𝗻 𝘂𝘀𝗲𝗿𝘀 𝗼𝗻 𝗔𝗜 𝗠𝗼𝗱𝗲. The way people search has already changed. I put together my key takeaways on what this means for SEO, paid ads, and commerce marketers — plus a real AI Mode search example. #GoogleAds #AIMode #AIOverviews medium.com/fullstack-pp...

Quick question for the PPC folks here: How many of you have run a PMax campaign and ended up with a flood of junk leads? I just published a deep-dive on why this happens and the exact steps to fix it. Would love your thoughts 👇 open.substack.com/pub/fullstac... #GoogleAds #PMax #PerformanceMax

Is it Ai or "ay-yai-yai". 😂

Sharing some helpful Google Ads insights on Medium. If you're there, check out my latest article and consider following for more updates! 🙂 #GoogleAds #PMax #AIMax medium.com/fullstack-pp...

Just published 👇 Your Website Is Now the Source of Truth for Consent (GA4, Google Ads, Floodlight) open.substack.com/pub/fullstac... #GoogleAds #GA4 #PPCMarketing #ConsentBanners #ConsentManagement #GDPR

𝗧𝗵𝗶𝘀 𝘄𝗲𝗲𝗸 𝗶𝗻 𝘁𝗵𝗲 𝗙𝘂𝗹𝗹𝘀𝘁𝗮𝗰𝗸 𝗣𝗣𝗖 𝗗𝗶𝘀𝗽𝗮𝘁𝗰𝗵:   • OpenAI launches CPC ads.   • Google Ads launches AI-qualified call analysis.   • The "Ads Advisor" becomes your account auditor. Catch up on the week's updates in the latest Dispatch. 👇 #GoogleAds #ChatGPTAds #PPC open.substack.com/pub/fullstac...

I Tested AI Max for Search for 48 Hours. Here's Why Most Advertisers Shouldn't Touch It Yet. open.substack.com/pub/fullstac... #GoogleAds #AIMax

𝗜𝗻 𝗺𝘆 𝗹𝗮𝘁𝗲𝘀𝘁 𝗯𝗹𝗼𝗴 𝗼𝗻 𝗠𝗲𝗱𝗶𝘂𝗺, I break down why we need to start treating AI like a new employee. 𝗥𝗲𝗮𝗱 𝘁𝗵𝗲 𝗳𝘂𝗹𝗹 𝗯𝗹𝗼𝗴 𝗵𝗲𝗿𝗲 👇 medium.com/fullstack-pp... #AI #AIAgent #GenerativeAI #AgenticAI #PPCMarketing

Here’s your Google Ads: Week in Review. 8 important updates from this week. Have a great weekend! #GoogleAds #GoogleAdsNews #GoogleAdsUpdates #GoogleAdsTips open.substack.com/pub/fullstac...

Why? AI Overviews are shifting organic traffic, creating a performance paradox. While CPCs are rising (up 40% in some sectors), intent-driven AI queries are seeing 23x conversion rates. Read my deep dive into the data: 👇️ www.matnelsonppc.com/blog/why-you... #GoogleAds #PMAX #AIMaxforSearch

💡Google Ads Pro Tip: Only launch Performance Max campaigns if you have sufficient CRM data. Otherwise, start with Search exact match terms, build lead quality, then scale with PMax. #GoogleAdsTips #PerformanceMax #PMax

In today's edition of Fullstack PPC, I describe how the Google Ads AI Auditor (AI Agent) takes an "AI vs. AI" approach to make certain Google's AI automation capabilities are aligning with your business goals. Read the full article here: www.linkedin.com/pulse/why-yo... #GoogleAds #AIAgent

I just published Why AI Agents Are the New Standard for PPC Freelancers and Consultants medium.com/p/why-ai-age... #GoogleAds #PPCMarketing #AIAgents #AIAgentDevelopment

𝗜𝗳 𝘆𝗼𝘂'𝗿𝗲 𝗮 𝗳𝗿𝗲𝗲𝗹𝗮𝗻𝗰𝗲𝗿 𝗼𝗿 𝗮𝗴𝗲𝗻𝗰𝘆 𝗼𝘄𝗻𝗲𝗿, you know that manual audits and keyword research take a significant amount of optimization hours. I’ve developed 8 AI Agents to help you get those hours back. Give them a try for free: 👉 𝘄𝘄𝘄.𝗙𝘂𝗹𝗹𝘀𝘁𝗮𝗰𝗸𝗣𝗣𝗖.𝗮𝗶 #GoogleAds #AIAgents

Discover how "human-in-the-loop" AI agents work better than a "set it and forget it" AI automation approach. 👇 #GoogleAds #AIAgents #PPCMarketing medium.com/@matnelsonpp...

#AIAgents for #GoogleAds pros are now active. I will be adding more AI agents each month, however, I have a suite of 8 agents ready to help streamline your Google Ads optimizations. Try now for FREE 👉 www.fullstackppc.ai

The only Iran I know about is when Iran from high gas prices by buying an EV. 😂

This administration has only put themselves first to fight their crusade war. This proves that MAGA is a lie and Turning Point is a fraud. It is sad to see how many pastors are leading their congregation away from the teachings of Christ.

I will never understand why we always have money for wars but we can’t provide healthcare or food for struggling americans.

The best teacher we have in my life is Professor Struggle. Struggling sucks, I know! But without it, you never learn, grow, and evolve. Don't let life's struggles keep you down; find the balance in how you can learn from them to work in your favor.

I just published Why I’m Not Giving My AI Agents the ‘Keys’ to My Google Ads Account (Yet) medium.com/p/why-im-not... #GoogleAds #PPCMarketing #GenerativeAITools #AIAgents

I just published Building a Moral Operating System for the Age of AI medium.com/p/building-a...

Watching Pam Bondi testify today was sickening. So many lies it’s disturbing, and all in the name of their false god. If there is a Hell, I’m pretty certain Bondi is already there. Just sayin 🤷‍♂️

If the Super Bowl 2026 projections are correct (~200M) of how many will tune in to watch the game, that means only ~3% of fans watched the MAGA halftime pathetic show. That’s a good sign if you ask me. 🤓 In number terms that’s “a loser”. 😂 #SuperBowl #BadBunny #ladygaga

There is only one Super Bowl that Patriots are playing in today, and it's not Turning Point's. 😂✊🏈🇺🇸

I just published Be-Live: The Algorithm of Belief for the Transitioning Entrepreneur medium.com/p/be-live-th...

Deciding on hiring a marketing agency or freelancer really comes down to the phase business owners are in. I break down the pros and cons for both in my new article; I hope you find it helpful: 👇 www.matnelsonppc.com/blog/ppc-fre... #PPC #LocalSEO #SmallBusiness #DigialMarketing #GoogleAds

I just published The Hollowing Out medium.com/p/the-hollow... #AIAgents #AIAgentTools #AIAgentDevelopment

If you are running #GoogleAds for your company and wondering why performance is not meeting expectations, get a FREE Google Ads #AI Audit here: www.matnelsonppc.com/free-google-...

I just published Part 3: The Chauffeur’s View medium.com/p/part-3-the...

If you're a website publisher facing SEO performance issues, I've developed a new SEO AI Audit Agent. It will analyze your site and provide recommendations to boost your performance. Try it now for FREE!👇 www.matnelsonppc.com/free-seo-ai-... #FreeSEOAudit #SEO #SEOAIAgent

Thank you Dr. King for setting an example of how we can be a light in these dark times our nation faces today. #MLKDay #MartinLutherKingDay

I just published Part 2: The AI Uprising medium.com/p/part-2-the... #AI #SmallBusiness #Economy #CaliforniaEconomy #BillionaireTax

If you're looking to get started with Google Ads, let's connect. As a Google Partner, I have some promo codes available for new clients. Read full promo guide here: 👇 www.matnelsonppc.com/blog/google-... #GoogleAds #GooglePromo #GoogleCredits #GooglePartner

Billionaires continue to "gobble up" local businesses and funnel wealth offshore, leaving our schools and hospitals struggling. It's time to plug the leak. Check out the full article here: 👇 medium.com/@matnelsonpp... #WealthTax #CaliforniaEconomy #SmallBusiness #EconomicInequality

I've been looking into how Generative Engine Optimization (GEO) is becoming the new SEO baseline for visibility. I put together a guide on how to adapt your content for Google’s SGE (Search Generative Experience). 🔗 www.matnelsonppc.com/blog/ai-sear... #SEO #SGE #GenerativeAI #GEO #AEO

Why is $100 spent on Amazon worth less to America than $100 on Main Street? 📉 It’s about Wealth Velocity. Big Tech is hoarding the "soil" of our economy, leading to what economists call Digital Feudalism. My latest article dives into the data: www.linkedin.com/pulse/reclai... #SmallBiz #Economy

The purpose of #AI is to help us in our day-to-day workflows. That goes for Search Engine Marketers as well. Please note that these few ideas on how to utilize #AIAgents in your optimization process doesn't even scratch the surface. Read full guide here:👇 medium.com/@matnelsonpp...

Is your #PPC budget disappearing into a black hole? 🕳️ Most small businesses overpay for "set & forget" agency management. I provide hands-on #Google and #Meta optimization at a price point that makes sense for your bottom line. Book here: www.matnelsonppc.com/get-started

ROAS is a vanity metric in a high-inflation economy. 📉 If your COGS fluctuate weekly, your "winning" ads might be losing you money. Introducing the Profit-Sentinel Agent to bridge the gap between your online store and your ad-spend. Read Part 2: 👇 medium.com/@matnelsonpp... #AIAgent #Ecommerce