Matthew Facciani

Matthew Facciani

@matthewfacciani.bsky.social

Social scientist @yalesph.bsky.social exploring how we form beliefs and make sense of health information in the age of AI. Author of Misguided. https://amzn.to/48zTs59 https://matthewfacciani.substack.com www.matthewfacciani.com

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My book, Misguided, officially launches today! If you’ve ever wondered why people believe false things — or how to build resilience against misinformation — this book is for you. I wrote it to help us navigate our overwhelming information environment, and I’m thrilled to finally share it with you.

Matthew Facciani reposted

Free scicomm career coaching in a few hours! Feedback was great after the session from last Thursday, so I'm excited to see what we can do today

RFK Jr. used the Amish as supposed evidence that vaccines cause autism, despite evidence contradicting his claims. Years later, a major measles outbreak in Amish and Mennonite communities highlighted the real risks of low vaccination rates. pauloffit.substack.com/p/rfk-jrs-co...

pauloffit.substack.comRFK Jr.’s “Control Group”In July 2021, while speaking to a large Mennonite crowd in Lancaster County, Pennsylvania, RFK Jr. made two accurate predictions.

The final class of my course Why People Believe Different Things and How to Talk to Them is out today! This week covers storytelling, reframing arguments around people’s values, why trust travels through people, and how to keep the door open over many conversations.

matthewfacciani.substack.comClass 6: Storytelling, Reframing, and the Long GameHow to share information people can hear, why trust travels through people, and putting the whole course together.

I’ve heard a lot of good feedback from people taking the course, and it’s been great hearing how they’re using these ideas in real conversations. I want to keep making things that are practical and useful, so if there’s a topic you’d like me to cover next, let me know!

New podcast episode! I talked with Jen Hauser from Edelman about trust in healthcare and the role of AI. People still trust their doctors most, but many turn to chatbots and online creators because they feel more heard there. The lesson for healthcare: earning trust starts with listening.

matthewfacciani.substack.comHow Does Healthcare Earn Trust?Jen Hauser joins me to discuss the Edelman Health Trust Barometer, why people turn to AI for health information, and why earning trust starts with listening.

Week 5 of my course is live: Listening, Empathy, and Better Questions. Why arguing often fails, how listening reduces defensiveness, and practical strategies for talking with people who see the world differently. matthewfacciani.substack.com/p/class-5-li...

matthewfacciani.substack.comClass 5: Listening, Empathy, and Better QuestionsWhy arguing often fails, how listening reduces defensiveness, and practical strategies for talking with people who see the world differently.

Scam emails have changed. They used to be short and full of typos. Now they’re long, polished, and very flattering. I just got one “from a BBC radio host” inviting me on to talk about my book. It listed my awards and broke the book into seven themes for discussion. It came from a Gmail address.

Personalization used to be a sign that someone took the time to reach out. AI has made it cheap. Now an unusually long, flattering, personalized pitch is a reason to slow down and check.

I’m starting a new series on my newsletter called “Why Would People Believe That?” Every so often I’ll pick something that spread online, sometimes serious, sometimes silly, and break down what happened and why it caught on. First one coming soon!

I had a great time speaking with the NY Department of Health last week! I really enjoyed hearing the perspectives of those who attended my workshop on effective health communication, and it was also great to spend time with some of my favorite science communicators.

New paper argues that AI literacy should go beyond knowing how to use AI tools. It should also help people understand how AI shapes the information they encounter, whom they trust, and how they form beliefs. This is something I’ve been advocating for as well! digitalcommons.uri.edu/jmle-preprin...

digitalcommons.uri.eduExpanding AI Literacy: The 5Cs of News Literacy in the Era of Generative AIThis article adapts the 5Cs framework of news literacy—context, creation, content, circulation, and consumption—to media environments shaped by generative artificial intelligence. We argue that prevai...

I often examine social media activity for my research, and I haven’t noticed any significant decline in discussions of several polarizing topics on X or Meta platforms. But I could be missing something! If you’ve noticed less bot activity, which specific topics have you seen it around?

This is also consistent from my own quick checks of social media activity on X & Meta platforms. There hasn't been a sharp decline among polarizing topics. There are many bots farms beyond those powered by Yandex centers.

Do you ever scroll for 30 minutes and feel worse afterward? Platforms profit from holding our attention, and algorithms amplify outrage. The person you disagree with may be seeing a very different version of the world than you are. matthewfacciani.substack.com/p/class-4-th...

matthewfacciani.substack.comClass 4: The Attention Economy, Social Media, and AIHow platforms capture our attention, why the person you disagree with may live in a different information environment, and practical tools to navigate it

I’m going live on Substack today at 6 PM EST to talk about the social psychology of why we believe what we believe, and how our social connections shape trust. It’s the first live Q&A for my online class, but any paid newsletter subscriber is welcome to join. substack.com/@matthewfacc...

substack.comMatthew Facciani, PhD | SubstackSocial scientist exploring how we form beliefs and make sense of health information in the age of AI. Author of Misguided.